The Whole Brain Business Book
Ned Herrmann
3.98
136 ratings11 reviews
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In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.
From the Back Cover"How can your business understand its customers on a more substantive level? Improve teamwork? And fully utilize its human assets, given the constant push to improve the bottom line?" The Whole Brain Business Book offers creative and innovative ways to address these vital issues. It will show you and your organization how to: break free of the "brain rut" that occurs when work is dominated by one thinking style; tap the talents of visionaries and communicators to blossom in times of chaos; build mentally diverse "Whole Brain Teams" that geometrically increase results in marketing, advertising, sales and all forms of problem solving; and develop breakthrough insights that will improve the way you supervise, manage, lead, and resolve conflict; and establish a climate for ongoing creativity and receptivity to change. Ned Herrmann's extensive, long-term research on thinking and creativity has won national awards. His work is widely regarded as superseding "left brain/right brain" models and other earlier concepts. He developed and validated the Herrmann Brain Dominance Instrument, as assessment tool completed by more than a million people, and designed leading international workshops on creative, strategic, and whole brain thinking. His ideas are in use at Fortune 100 companies and smaller firms worldwide. Here at last he presents his concepts to business readers everywhere. Enhanced by exercises that will help you to better understand your own thinking styles - and enriched by examples from DuPont, General Electric, and other companies now profiting from Whole Brain Technology - The Whole Brain Business Book will introduce new levels of flexibility, creativity, and innovation into yourcorporate culture.About the AuthorMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideGenresBusinessProductivityNonfictionLeadershipPsychologyScienceSelf Help
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334 pages, Hardcover
First published February 1, 1996
Book details & editions
Community Reviews
3.98
136 ratings11 reviews
Anastasia Alén
353 reviews · 30 followers
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April 13, 2017
I was not previously familiar with HBDI and different thinking preferences, however I very much enjoyed reading this. There was a lot on business psychology and theory of leadership and a great amount of solutions to different problems that occur in business environments.
nonfiction
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Tefo Mohapi
31 reviews · 4 followers
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January 13, 2019
I like the idea of having thinking models to use/tap into as and when you need them. I also appreciate learning about my thinking biases/prefences and how other people might be different. Some useful models and guidelines are also presented in the book. However, the book, for me, is very repetitive. It could easily be half the book it is or even a third. More importantly, and why I rated it so low, is because the author/s fail at practicing what they teach. The book is wordy and well organized but doesn't much appeal to analytical and creative thinkers, something the author says we must consider in our communications.
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Yaa
113 reviews
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October 30, 2022
This book was incredibly insightful but also difficult to read because it challenges you to stretch yourself and think differently. I also took the accompanying test and had a session with a behavioural neurologist and it was so interesting. It confirmed some things I knew about myself and I also discovered new thinking preferences. Most importantly this book and the concepts explored here are beneficial to you as an individual and can also be applied in a work environment. I have already seen an improvement in the way I communicate with team members. A very interesting read.
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John
68 reviews · 4 followers
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May 30, 2021
Cognitive Diversity Primer
This book gives a thorough introduction to the “Whole Brain’ cognitive model as it can be applied to business process improvement. Work is given as a mental process constituting business executive, which by necessity needs be a “Whole Brain” approach to render success.
business cognitive-studies leadership
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Holly
27 reviews · 2 followers
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January 6, 2019
I felt a lot of the time it was Ned Hermann boasting about all his success. Some of the information was useful.
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Darren
1,193 reviews · 55 followers
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August 29, 2015
So many books promise the world, suggesting that if you follow their given processes then you may unlock your brain and full potential, leading to unparalleled success, riches, gratitude and what have you. The truth is that so far nobody really knows for sure, although many things appear to work, and more recent research into neuroscience is starting to shine a light on how we react to things.
Never over-estimate the power of persuasion or the placebo effect. So if you find a programme that you feel may work for you, there is a good chance that even your stronger belief is helping feed your success, rather than some secret sauce. It is equally quite probable that a selection of many items from many programmes can work too. There may be no right or wrong single answer.
That said, the authors believe that their techniques of analysing and using our brains to its full potential can help transform a business at every level. No job too small, no project too ambitious. Can it work for you? It doesn’t hurt to believe in any case. The authors advocate a credible sounding approach that appears to have the potential to help. A lot of the hard work comes from the reader’s side, even though the authors seek to assist with examples, exercises and action steps for the programme.
Within a short time you will determine whether you can gel with the book or not. Such self-help books are highly personable items, you either get with it straight away or you are left cold. If you manage to successfully implement and benefit from the authors’ programme, you will have got a bargain. If not, well, maybe you’ve still picked up a few hints and tips and a bit of experience en route.
Even if you don’t have direct, measurable goals immediately ready, it is quite possible that you can benefit from the book in the interim by working in a smarter, clearer fashion. The book can be giving on many levels, so you can dip your toe in the water to test the temperature or dive straight in…
The Whole Brain Business Book (2ed), written by Ned Herrmann & Ann Herrmann-Nehdi and published by McGraw-Hill Professional. ISBN 9780071843829. YYYY
Autamme.com
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Dimitri
140 reviews · 2 followers
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March 5, 2023
Why (Not) to read this book (Target Audience)
This book encourages people to not limit themselves to a narrow view off thinking, where we only use our strongest brain characteristics and preferences. While I do not think that people can be boxed in by characteristics, it is an interesting concept, that pushes on nurture.
How this book changed my daily live (Takeaways)
The fact is, we all motivate ourselves. But managers can encourage self-motivation in a number of ways:
1. Provide employees with work that they find stimulating.
2. Provide a work climate that allows this stimulating work to be performed in ways that satisfy and fulfill the employee.
3. Provide incentives and rewards that supplement the self-actualization that the employee is already experiencing.
4. Provide the necessary tools, training, materials, and support to allow the employee to optimize quality performance, including in areas of lesser preference.
5. Stay the hell out of the way!
Spoiler Alerts (Highlights)
We are, I believe, a product of both nature and nurture, and for most of us, it is the nurture aspect that predominates in determining who we are and who we can become. That is a message of hope! If we were limited to only our genetic inheritance, there would be no opportunity for each of us to develop into our own unique person.
n_l_leadning_teams v_digital v_safaribooks
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GONZA
6,695 reviews · 112 followers
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June 15, 2015
Even if I do not know so much about business psychology and theory of leadership, this book was really interesting and well written, offers a lot of insight and way to elaborate problems that can be not only working problems. Creativity is a must to elaborate a new way of thinking without being an expert in neuroscience.
Anche se non mi intendo poi cosí tanto di psicologia del lavoro e delle organizzazioni, nè delle varie modalitá per strutturare una ledership funzionante, questo libro mi ha interessato molto perché offre molte informazioni interessanti e modi di elaborare problemi che non debbono per forza essere di tipo lavorativo. La creativitá é un must per elavorare un pensiero strategico funzionale, senza essere un esperto in neuroscienze.
THANKS TO NETGALLEY AND McGRAW-HILL PROFESSIONAL FOR THE PREVIEW!
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PeterBlackCoach
146 reviews · 8 followers
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January 26, 2016
Fantastic book setting out the history and practical business uses of the Herrmann Brain Dominance Instrument (HBDI) which measures thinking preferences. Its practical application to better job alignment, communication, management, leadership and entrepreneurship makes it a worthwhile read - particularly if you also combine it being assessed to understand your thinking preferences. [I am accredited in the HBDI if you wish to be assessed.]
communication innovation
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PeterBlackCoach
146 reviews · 8 followers
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March 6, 2016
This book is based upon the Herrmann Brain Dominance Instrument (HBDI), which is a well known and used psychometric instrument which both measures thinking preferences and provides means for individuals, teams and organisations to achieve better outcomes using the power of the diversity of these thinking preferences. Book can be read stand alone but is better if you have been assessed. NB: I am an accredited practitioner in the HBDI.
brain thinking
From other countries
luca
5.0 out of 5 stars Lettore
Reviewed in Italy on 2 December 2013
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Il libro apre un mondo sulla comprensione di noi stessi e degli altri ed è uno strumento eccellente per imparare a comunicare con gli altri senza pregiudizi ma accettando stili di pensiero differenti e arricchenti. Inoltre tratta argomenti complessi con stile fluido e mai pesante.
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Crasto
4.0 out of 5 stars Awesome for analysis because I work with DISC, if not, forget it.
Reviewed in Brazil on 30 March 2019
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Good book, it is worth it.
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Gary
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 26 January 2015
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Good book
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David Saxby
5.0 out of 5 stars great book on the brain
Reviewed in Canada on 2 January 2024
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great book on the brain. I've read it multiple times.
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STJ
5.0 out of 5 stars This book is a gold mine
Reviewed in the United States on 25 April 2014
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It is not only what we think but how we think that challenges most people. Whether use as an individual primer or as a primer for group discussions, the quality of the result is often effected by the breadth of the thinking preferences of the participants, It would have been vastly improved has I had it as a resource 20 years ago. The process is till valid and pertinent.
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Giacomo Rota
4.0 out of 5 stars The Wholr Brain Business Book
Reviewed in Italy on 18 March 2017
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Il volume è molto interessante per i contenuti, l'impostazione grafica e letterale. Risulta estremamente importante applicare i contenuti lavorando in team.
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Journal Logger
5.0 out of 5 stars The Whole Brain Business Book
Reviewed in the United States on 17 February 2011
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This is a great book, even for someone who isn't in management! Each chapter begins with bulleted statements describing it's contents and ends each chapter with a summary of it's business-related meaning. This feature enables one to quickly refer back to a chapter that they found helpful. The Whole Brain Business book opens the mind to a more effective way of approaching everyday business situations and solutions.
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Amazon Customer
5.0 out of 5 stars good read
Reviewed in Canada on 20 November 2015
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good read
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camilo ernesto castañeda
4.0 out of 5 stars A neurologist view.
Reviewed in the United States on 2 October 2013
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Incredile neurofitness tool for business. You will learn to use the power of brain dominance model for your life and organization...
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SuperNatural Fun
3.0 out of 5 stars rather left brained for my taste
Reviewed in the United States on 28 January 2013
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I am getting a little out of this book, but I doubt I;'ll finish it. It's rather left brained for my taste
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