6 November ·
業/karma에 대해 생각할 때면 어김없이 떠오르는 한 사람이 있다. Tony Schwartz 이다.
오래 전 <What Really Matters> 를 도서관에서 빌려 읽기 시작했을 때만해도 나는 그가 <The Art of the Deal>의 ghostwriter 인 줄 몰랐다. 게다가, 그가 왜 책의 첫머리에서 The Art... 의 성공을 기뻐하기는 커녕, 출판기념 파티에 참석도 하지 않은 채 씁쓸한 기분으로 미국의 구루를 인터뷰하기 위해 떠났는 지는 당췌 이해가 가지 않았다.
하지만 내가 책을 읽을 당시만 해도 트럼프는 그냥 부동산 재벌/리얼리티쇼 호스트의 이미지에 국한되어 있었고, 빨리 본 내용을 읽고 싶은 마음에 슈와르츠와 트럼프와의 관계에 대해 별 관심을 두지 않았다. 더우기, 당시는 트럼프가 이후 미국 대통령이 되어 끝을 모르는 미친 짓의 향연을 펼치리라곤 꿈에도 생각지 않았으니깐.
악몽의 4년 세월을 보내며 가끔 슈바르츠를 생각했다. 트럼프가 유명해지기 시작한 계기, 그가 유능하고 성공한 사업가란 이미지를 미국인들에게 심어준 계기는 바로 <The Art of the Deal>의 출간에 있었다. 슈바르츠가 트럼프란 한 인간을 거의 거짓에 가까울 정도로 윤색하지 않았더라면 수십년 후 트럼프가 과연 미국 대통령이 될 수 있었을까? 라는 질문에 나는 단연 NO 라고 답하겠다. 그런 차원에서, 슈바르츠의 거짓은 수많은 사람에게 비극과 분노와 좌절과 절망의 씨앗을 뿌린 것이다. 자신의 조그만 출세와 돈벌이를 위해 거짓말을 한 그 결과를 The Art.. 를 저술할 당시 그는 과연 상상이나 했을까?
악몽의 4년 세월을 보내며 가끔 슈바르츠를 생각했다. 트럼프가 유명해지기 시작한 계기, 그가 유능하고 성공한 사업가란 이미지를 미국인들에게 심어준 계기는 바로 <The Art of the Deal>의 출간에 있었다. 슈바르츠가 트럼프란 한 인간을 거의 거짓에 가까울 정도로 윤색하지 않았더라면 수십년 후 트럼프가 과연 미국 대통령이 될 수 있었을까? 라는 질문에 나는 단연 NO 라고 답하겠다. 그런 차원에서, 슈바르츠의 거짓은 수많은 사람에게 비극과 분노와 좌절과 절망의 씨앗을 뿌린 것이다. 자신의 조그만 출세와 돈벌이를 위해 거짓말을 한 그 결과를 The Art.. 를 저술할 당시 그는 과연 상상이나 했을까?
그가 양심이 있는 성찰하는 사람이라면, 미국의 현자를 찾아다닐 정도로 the spiritual aspect 를 생각하는 사람이라면 지난 4년간 엄청 괴로워했을 것이라 짐작해 보았다. 자신의 업보를 생각하면서..
아니나 다를까.. 2020년 9월 <Dealing with the Devil: My Mother, Trump, And Me>란 오디오북이 나왔다. 아마존의 책 소개에 다음 구절이 나온다.
"... He confronts the shame that arose after he helped craft a persona for Donald Trump in The Art of the Deal that 30 years later aided in his election as president.."
그는 이후 좋은 일을 많이 한 것으로 알고 있다. 하지만 죽을 때까지 선한 일을 열심히 할 지라도 그가 지은 악업을 다 상쇄하지는 못할 것이라 본다. 그 괴물이 남긴 상처는 너무나 깊고도 넓어 도대체 몇년이 지나야 힐링이 될 지도 모르거니와, 그 괴물을 기점으로 또 다른 괴물이 나올까 하는 두려움도 사람들 마음에 심어주었음을 부인할 수 없다.
지나보면 짧다고 생각되는 것이 인생이다. 정말 순간이다. 이 순간의 시간에 What really matters 를 생각지 않고, 자신의 양심을 팔아 타인을 속이면 그 업보는 당대, 아니면 next life에 필히 갚게 된다. 업이 크면 클수록 두고 두고 갚게 된다. 슈바르츠를 보며 반면교사로 삼아야 할 것이다. 죽을 때 regret 없이 죽을 수 있도록 끝없이 자신을 점검해 보아야 할 일이다.
아니나 다를까.. 2020년 9월 <Dealing with the Devil: My Mother, Trump, And Me>란 오디오북이 나왔다. 아마존의 책 소개에 다음 구절이 나온다.
"... He confronts the shame that arose after he helped craft a persona for Donald Trump in The Art of the Deal that 30 years later aided in his election as president.."
그는 이후 좋은 일을 많이 한 것으로 알고 있다. 하지만 죽을 때까지 선한 일을 열심히 할 지라도 그가 지은 악업을 다 상쇄하지는 못할 것이라 본다. 그 괴물이 남긴 상처는 너무나 깊고도 넓어 도대체 몇년이 지나야 힐링이 될 지도 모르거니와, 그 괴물을 기점으로 또 다른 괴물이 나올까 하는 두려움도 사람들 마음에 심어주었음을 부인할 수 없다.
지나보면 짧다고 생각되는 것이 인생이다. 정말 순간이다. 이 순간의 시간에 What really matters 를 생각지 않고, 자신의 양심을 팔아 타인을 속이면 그 업보는 당대, 아니면 next life에 필히 갚게 된다. 업이 크면 클수록 두고 두고 갚게 된다. 슈바르츠를 보며 반면교사로 삼아야 할 것이다. 죽을 때 regret 없이 죽을 수 있도록 끝없이 자신을 점검해 보아야 할 일이다.
Tony Schwartz (author)
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Tony Schwartz
Born May 2, 1952 (age 68)[1]
Alma mater University of Michigan
Occupation Journalist, advocate, professional speaker
Known for Ghostwriting Trump: The Art of the Deal
Spouse(s)
Deborah Pines
(m. 1979)[1]
Tony Schwartz (born May 2, 1952)[1] is an American journalist and business book author who is best known for ghostwriting[2] Trump: The Art of the Deal.
Contents
1Early life and education
2Career
3Books
4References
5External links
Early life and education[edit]
Schwartz was born to Irving Schwartz[3] and Felice Schwartz, the founder of the nonprofit organization Catalyst, Inc., which works to build inclusive workplaces and expand opportunities for women and businesses.[4] In 1974, Schwartz graduated Phi Beta Kappa from the University of Michigan,[3] where he majored in American Studies.[citation needed]
Career[edit]
Schwartz began his career as a writer in 1975 and spent 25 years as a journalist. Schwartz was a columnist for The New York Post, associate editor at Newsweek, reporter for The New York Times, and staff writer at New York Magazine and Esquire.
In 1985, Schwartz began interviewing Donald Trump to ghostwrite Trump: The Art of the Deal (1987), for which he was credited as co-author.[2] According to Schwartz, Trump wrote none of the book, choosing only to remove a few critical mentions of business colleagues at the end of the process.[2]
In 1995, Schwartz wrote What Really Matters: Searching for Wisdom in America. In 1998, he co-authored Risking Failure, Surviving Success with Michael Eisner, then the CEO of The Walt Disney Company. In 1999, Schwartz joined LGE Performance Systems, a training company, where he served as President until 2003. In the same year, Schwartz co-authored The Power of Full Engagement: Managing Energy Not Time with LGE chairman Jim Loehr.
Schwartz founded The Energy Project in 2003 and launched The Energy Project Europe[5] in 2005, with headquarters outside London. This is a consulting firm that focuses on the improvement of employee productivity and counts Facebook as one of its clients.[2] In October 2007, Schwartz's article "Manage Energy Not Time: The Science of Stamina", co-authored with The Energy Project's former COO Catherine McCarthy, was published in the Harvard Business Review (HBR). The article described the impact of The Energy Project curriculum at three Fortune 500 companies. In June 2010, Schwartz published another article in the HBR called "The Productivity Paradox: How Sony Pictures Gets More Out of People by Demanding Less", covering Sony Pictures's implementation of Energy Project guidelines. He has blogged in the HBR.[6]
Schwartz's book The Way We're Working Isn't Working: Fueling the Four Needs that Energize Great Performance, co-authored with The Energy Project Europe's chairman Jean Gomes and Catherine McCarthy, was published in May 2010. It later was republished under the title Be Excellent at Anything: The Four Keys To Transforming the Way We Work and Live for a short time. Now, the book can be found under its original title.
Schwartz began writing a bi-weekly column for The New York Times financial news report, DealBook, titled Life@Work in May 2013.[7] In 2014, Schwartz co-wrote the article "Why You Hate Work"[8] with Georgetown University McDonough School of Business Associate Professor, Christine Porath[9] about a collaboration between Harvard Business Review (HBR) and The Energy Project to find out what makes people productive and engaged at work.
In July 2016, Schwartz was the subject of an article in The New Yorker in which he described Donald Trump, who was running for President of the United States at the time, in unfavorable terms. Schwartz said he came to regret writing The Art of the Deal.[2][10][11] Schwartz repeated his criticism on Good Morning America, saying he "put lipstick on a pig", and again on Real Time with Bill Maher.[12][13]
In mid-September 2020, Schwartz discussed a preview of his forthcoming book with MSNBC's Ari Melber, saying that 'Trump “is a prisoner of his lies” and questions who he’ll destroy first: himself or his country'.[14]
Schwartz began his career as a writer in 1975 and spent 25 years as a journalist. Schwartz was a columnist for The New York Post, associate editor at Newsweek, reporter for The New York Times, and staff writer at New York Magazine and Esquire.
In 1985, Schwartz began interviewing Donald Trump to ghostwrite Trump: The Art of the Deal (1987), for which he was credited as co-author.[2] According to Schwartz, Trump wrote none of the book, choosing only to remove a few critical mentions of business colleagues at the end of the process.[2]
In 1995, Schwartz wrote What Really Matters: Searching for Wisdom in America. In 1998, he co-authored Risking Failure, Surviving Success with Michael Eisner, then the CEO of The Walt Disney Company. In 1999, Schwartz joined LGE Performance Systems, a training company, where he served as President until 2003. In the same year, Schwartz co-authored The Power of Full Engagement: Managing Energy Not Time with LGE chairman Jim Loehr.
Schwartz founded The Energy Project in 2003 and launched The Energy Project Europe[5] in 2005, with headquarters outside London. This is a consulting firm that focuses on the improvement of employee productivity and counts Facebook as one of its clients.[2] In October 2007, Schwartz's article "Manage Energy Not Time: The Science of Stamina", co-authored with The Energy Project's former COO Catherine McCarthy, was published in the Harvard Business Review (HBR). The article described the impact of The Energy Project curriculum at three Fortune 500 companies. In June 2010, Schwartz published another article in the HBR called "The Productivity Paradox: How Sony Pictures Gets More Out of People by Demanding Less", covering Sony Pictures's implementation of Energy Project guidelines. He has blogged in the HBR.[6]
Schwartz's book The Way We're Working Isn't Working: Fueling the Four Needs that Energize Great Performance, co-authored with The Energy Project Europe's chairman Jean Gomes and Catherine McCarthy, was published in May 2010. It later was republished under the title Be Excellent at Anything: The Four Keys To Transforming the Way We Work and Live for a short time. Now, the book can be found under its original title.
Schwartz began writing a bi-weekly column for The New York Times financial news report, DealBook, titled Life@Work in May 2013.[7] In 2014, Schwartz co-wrote the article "Why You Hate Work"[8] with Georgetown University McDonough School of Business Associate Professor, Christine Porath[9] about a collaboration between Harvard Business Review (HBR) and The Energy Project to find out what makes people productive and engaged at work.
In July 2016, Schwartz was the subject of an article in The New Yorker in which he described Donald Trump, who was running for President of the United States at the time, in unfavorable terms. Schwartz said he came to regret writing The Art of the Deal.[2][10][11] Schwartz repeated his criticism on Good Morning America, saying he "put lipstick on a pig", and again on Real Time with Bill Maher.[12][13]
In mid-September 2020, Schwartz discussed a preview of his forthcoming book with MSNBC's Ari Melber, saying that 'Trump “is a prisoner of his lies” and questions who he’ll destroy first: himself or his country'.[14]
Books[edit]
- Trump: The Art of the Deal with Donald Trump (Random House, 1987) ISBN 9780394555287
- What Really Matters: Searching for Wisdom in America (Bantam, 1995) ISBN 9780553093988
- Work in Progress: Risking Failure, Surviving Success with Michael Eisner (Random House, 1998) ISBN 9780375500718
- The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal with Jim Loehr (Free Press, 2003) ISBN 9780743226745
- Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live with Jean Gomes and Catherine McCarthy, Ph.D. (Free Press, 2010) ISBN 9781849834322 – also published under the title The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance (Free Press, 2010) ISBN 9781439127667
- Dealing with the Devil: My Mother, Trump and Me (Audible Original, 2020)[14]
References[edit]
- ^ Jump up to:a b c Schwartz, Tony. "Tony Schwartz: About". Facebook. Archived from the original on July 23, 2018. Retrieved July 22,2018.
- ^ Jump up to:a b c d e Mayer, Jane (July 25, 2016). "Donald Trump's Ghostwriter Tells All". The New Yorker. Archived from the original on June 19, 2017. Retrieved July 18, 2016.
- ^ Jump up to:a b "Tony Schwartz Marries Deborah J. Pines, Editor". The New York Times. 1979-01-07. ISSN 0362-4331. Retrieved 2019-09-20.
- ^ Nemy, Emid (February 10, 1996). “Felice N. Schwartz, 71, Dies; Working Women’s Champion” Archived 2016-03-06 at the Wayback Machine. The New York Times. Retrieved August 15, 2010.
- ^ "The Energy Project Europe". Archived from the original on 2014-02-08. Retrieved 2020-03-20.
- ^ (an archived copy of the) HBR web page for "Tony Schwartz", HBR Blog Network
- ^ Life@Work - DealBook - NYTimes.com. 2013-05-17. Retrieved 2013-05-30
- ^ Why You Hate Work Archived 2017-02-16 at the Wayback Machine. The New York Times, June 1, 2014. Retrieved November 14, 2014
- ^ Christine Porath Archived 2016-08-16 at the Wayback Machine- McDonough School of Business Faculty Profiles. Retrieved June 11, 2014.
- ^ Mayer, Jane (July 20, 2016). "Donald Trump threatens the Ghostwriter of The Art of the Deal". The New Yorker. Archivedfrom the original on February 1, 2017. Retrieved July 22, 2016.
- ^ "'Art Of The Deal' Ghostwriter On Why Trump Should Not Be President". NPR. July 21, 2016. Archived from the original on February 8, 2017. Retrieved July 22, 2016.
- ^ Winsor, Morgan (July 18, 2016). "Tony Schwartz, Co-Author of Donald Trump's 'The Art of the Deal,' Says Trump Presidency Would Be 'Terrifying'". ABC News. Archived from the original on November 18, 2016. Retrieved July 18, 2016.
- ^ Bill Maher Live RNC Special Edition: July 20 on YouTube (Note: link to video is private and unavailable without permission)
- ^ Jump up to:a b "'Closing in on him': Trump co-author says he 'can't hide' from COVID lies". MSNBC.com. 2020-09-10. Retrieved 2020-09-11.
External links[edit]
Wikiquote has quotations related to: Tony Schwartz (author)Tony Schwartz (author)
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Tony Schwartz (born May 2, 1952) is an American journalist, business book author, professional speaker, and the ghostwriter and credited co-author of Trump: The Art of the Deal.
Quotes
I put lipstick on a pig. I feel a deep sense of remorse that I contributed to presenting Trump in a way that brought him wider attention and made him more appealing than he is. I genuinely believe that if Trump wins and gets the nuclear codes, there is an excellent possibility it will lead to the end of civilization.
As quoted in Donald Trump’s Ghostwriter Tells All (July 25, 2016) by Jane Mayer, The New Yorker.
I wrote The Art of the Deal with Trump. He's still a scared child (18 January 2018),
The Guardian.
There are two Trumps. The one he presents to the world is all bluster, bullying and certainty. The other, which I have long felt haunts his inner world, is the frightened child of a relentlessly critical and bullying father and a distant and disengaged mother who couldn’t or wouldn’t protect him.
Trump’s temperament and his habits have hardened with age. He was always cartoonish, but compared with the man for whom I wrote The Art of the Deal 30 years ago, he is significantly angrier today: more reactive, deceitful, distracted, vindictive, impulsive and, above all, self-absorbed – assuming the last is possible.
Even those closest to Trump recognise his utter lack of fitness to be president, even if they are too cowed and cowardly to do anything about it.
Fear is the hidden through-line in Trump’s life – fear of weakness, of inadequacy, of failure, of criticism and of insignificance. He has spent his life trying to outrun these fears by “winning” – as he puts it – and by redefining reality whenever the facts don’t serve the narrative he seeks to create. It hasn’t worked, but not for lack of effort.
Because the office Trump now occupies makes him the most powerful man on Earth, his fears, and the way he manages them, have necessarily become ours. We fear Trump because he is impulsive, irrational and self-serving, but above all because he seems unconstrained by even the faintest hint of conscience. Trump feels no more shame over his most destructive behaviours than a male lion does killing the cubs of his predecessor when he takes over a pride. Trump has made fear the dominant emotion of our times.
About the only thing Trump truly has in common with his base is that he feels every bit as aggrieved as they do, despite his endless privilege. No amount of money, fame or power has been enough to win him the respect he so insatiably craves. His anger over this perceived injustice is visceral and authentic.
The fearful divide Trump has exacerbated is not simply between his supporters and his detractors, the rich and the poor, or Democrats and Republicans, but between the best and the worst in each of us.
In the face of fear, it is a physiological fact that our most primitive and selfish instincts emerge. Control of our behaviour shifts from the prefrontal cortex to the emotionally driven amygdala – sometimes referred to as “fear central”.
As we move into fight-or-flight mode, we become more self-centred, and our vision narrows to the perceived threat, which in the modern world is less to our survival than to our sense of value and worthiness.
We lose the capacity for empathy, rationality, proportionality and attention to the longer-term consequences of our actions. ... It is when we feel safest and most secure that we think most clearly and expansively. It’s also when we are most inclined to look beyond our self-interest, and to act with compassion, generosity, consideration and forgiveness.
My own path over the past two decades – prompted in reaction to my experience with him – has been to help business leaders become more wholly human, and to humanise workplaces.
Whatever happens, may the worst of Trump inspire the best in us.
External links
===
What Really Matters: Searching for Wisdom in America
byTony Schwartz
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27 global ratings | 20 global reviews
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chokbarnes
5.0 out of 5 stars Great resource
Reviewed in the United States on March 13, 2012
Verified Purchase
This is the best book That I have read concerning finding meaning in life. Tony has not only written an excellent book about his journey to answer life's questions but has introduced me to several other wonderful authors and teachers. I like his no nonsense approach. This guy is no navel gazer but at the same time he genuinely makes an effort to find alternative and novel ways to look deeply at life. Through his journey he finds merit in many philosophies. I particularly like his "bottom line" at the end of the book. It really is simple after all.
2 people found this helpful
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Ladders
3.0 out of 5 stars It's ok but nothing groundbreaking
Reviewed in the United States on November 22, 2012
Verified Purchase
Essentially each chapter of the book finds the author observing the practice of another guru. He gets into the backstory of each guru's life, and also manages a few random examples of others who found virtue in each form of help. In each case, the author seems to go "whole hog" for the approach and rave about the success he perceives it has had. Typically, his introduction revolves around his particular neuroses: back pain, anger, malcontentedness and woeful tennis. Without getting into details about himself, he then provides a more extensive history of the practice.
Of course there's no controlled experiments in existence to support the helpfulness claimed by gurus - and the author adds no scientific process here in this book. "What Really Matters" is just one man profiling gurus and looking for a solution to his own vaguely described problems. It is frustrating that after observing and generally supporting each approach for pages and pages, he'll then choose to dismiss it with a few offhand comments at the end of the chapter: for example, the brain-wave chapter seems to find him relishing this dubious treatment throughout, until he casually mentions that the clinic wound up closed and the practice essentially discontinued. Given it's current status, it seems that reading the history of this practice wasn't even necessary.
In contrast to other reviewers, I found the final chapter to lack any focused conclusion. It even seems like Mr. Schwartz continued in the same vein after all of this research: flipping through the very same therapies with essentially the same problems he had before, albeit with an added sense that no one cure will eliminate them permanently.
Given that this was published over 15 years ago, some of this material is quite dated. It is too scientifically lacking to be a great resource, and too vague to be a first hand personal account. Frankly it is well written - perhaps it would have been better off as one or the other in total, rather than a weak pass at each.
7 people found this helpful
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Patricia L.
5.0 out of 5 stars excellent review of human potential movement people & philosophy from ...
Reviewed in the United States on March 17, 2017
Verified Purchase
Well written, excellent review of human potential movement people & philosophy from someone who reached a professional pinnacle and looked beyond.
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Jeanette J. Cook
4.0 out of 5 stars gift for a friend
Reviewed in the United States on August 4, 2013
Verified Purchase
This was a gift so can only go by their reaction it proved to be interesting and helpful will recommend it to others
One person found this helpful
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Peter Hughes
1.0 out of 5 stars One Star
Reviewed in the United States on January 21, 2016
Verified Purchase
Too much looking at mystical things not spiritual truths.
3 people found this helpful
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Abner RosenweigTop Contributor: Writing
4.0 out of 5 stars Highly recommended, despite its excesses
Reviewed in the United States on November 22, 2014
Schwartz's interviews of some of America's leading figures of wisdom in the 20th century make a compelling subject for a book, and some of his content is first rate. The ideas about health in chapters 3-6 are particularly fascinating, and it's tragic they are not more widely applied in the mainstream. In general, the book opened my mind to many thinkers and traditions that I might have otherwise overlooked. For example, I haven't been able to appreciate Ken Wilber--the image of his giant head on the covers of his books has given me a profound skepticism of the man--yet, the portrait of Wilber that Schwartz paints here piques my curiousity enough that I will now give him a try. What Really Matters is a bit overwritten at times, puffed up with a lot of stuffing about Schwartz's personal journey that does not add much value to the read. The work could have been much leaner and meaner if it lost 100 to 200 pages. Still, I highly recommend pouring through the excess to discover the pearls inside.
3 people found this helpful
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Gonza
3.0 out of 5 stars but the author made a really good job in researching and the part about the psychotherapy ...
Reviewed in the United States on May 17, 2016
I have read carefully only the parts that were interesting for me, as I'm not keen in some lateral thinking, tennis of yoga, but the author made a really good job in researching and the part about the psychotherapy are illuminating.
Ho letto attentamente solo le parti che mi interessavano, anche perché non vado matta per certe specie di pensiero laterale, tennis o yoga, a parte questo l'autore ha svolto un minuzioso lavoro di ricerca e la parte sulla psicoterapia é stata illuminante.
One person found this helpful
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Deb Nance at Readerbuzz
4.0 out of 5 stars Took away a bit of this and a bit of that from this book
Reviewed in the United States on December 28, 2011
I spent all last Sunday afternoon reading this book.
It's an older book, with a copyright in the 90's, so some of it comes across as a bit dated. I grimaced here and there, reading about some of the "wisdom" Schwartz sought, using the power of brain waves, for example, acts I've always tended to regard as hocus-pocus mumbo jumbo.
I carried away a lot of positive scientific evidence for meditation; I will seek more information about that. I also learned that one study found 75% of people have some sort of back problems but experience no pain. Curious.
I was especially interested in the chapters that touched on dealing with cancer. A study showed that almost all cancer patients had undergone an exceptionally tramatic event in their lives in the year before they were diagnosed with cancer.
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