Beyond Meat - WikipediaBeyond Meat
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Jump to navigationJump to searchBeyond Meat, Inc.
Type
PublicTraded as Nasdaq:
BYNDRussell 1000 component
Industry Food
Founded 2009; 12 years ago
Founder Ethan Brown
Headquarters
El Segundo, California, U.S.
Revenue $406.8 million (2020)
[1]Number of employees 472 (December 31, 2019)
[2]Website
beyondmeat.comBeyond Meat is a
Los Angeles-based producer of plant-based
meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012.
[3][4][5][6] The company has products designed to emulate
beef,
meatballs,
ground meat, and
pork sausage links and
patties.
A Beyond Meat burger
Contents
1History1.1Finances2Joint ventures3Products3.1Chicken strips3.2Beyond Burger3.2.1Ingredients3.3Beyond Sausage3.4Beyond Meatballs4See also5References6External linksHistory
The company was founded by Ethan Brown in 2009.
[7] Brown initially contacted two
University of Missouri professors, Fu-hung Hsieh and Harold Huff, who had already been refining their meatless protein for years.
[7][8] Beyond Meat’s first product, "Chicken-Free Strips," was released to limited locations in 2012.
[7][9][10]The company began selling its plant-based chicken products in
Whole Foods supermarkets across the US in April 2013.
[7][10][11] In 2014, it developed a simulated beef product.
The
People for the Ethical Treatment of Animals named Beyond Meat as its company of the year for 2013.
[12][13] In 2014, Beyond Meat expanded its presence from 1,500 to 6,000 stores across the US.
[14]Walmart started selling Beyond Meat products in 2015.
[15]In June 2018, Beyond Meat opened its second production facility in
Columbia, Missouri, resulting in a three-fold increase of the company's manufacturing space.
[16] The company claimed to have 27,000 different points of distribution for their products in the United States,
[17] and was rolling out their products to fifty international markets, partnering with
Tesco in the UK and
Tim Hortons[18] and
A&W in Canada.
[19] The same month, they opened a 26,000-square foot R&D lab in El Segundo, California housing nearly 100 employees.
[20][21] In 2020-1, the company is opening a production facility in
Shanghai.
[22]In March 2019, a civil suit was filed against Beyond Meat by its former business partner and supplier, Don Lee Farms. This was prompted by Beyond Meat's switch to different suppliers, who they then shared details with, about the manufacturing process.
[23] Don Lee Farms alleged
breach of contract, and further alleged that they had expressed "significant concerns" about
food safety protocols for raw materials produced at Beyond Meat's facility which were then given to Don Lee Farms for further processing.
[24]In July 2019,
Dunkin' Donuts announced that they would begin selling breakfast sandwiches using the Meatless Sausage product in
Manhattan, with plans for national distribution beginning on November 6, 2019.
[25][26]In 2020, Beyond Meat launched an e-commerce site to sell products directly to consumers.
[27]Finances
Over the years 2013-16, the company received
venture funding from GreatPoint Ventures,
Kleiner Perkins,
Obvious Corporation,
Bill Gates,
Biz Stone, the
Humane Society[28][29] and
Tyson Foods.
[30] Tyson Foods purchased a 5% stake in Beyond Meat in October 2016,
[31] but sold its 6.5% stake and exited the investment in April 2019, ahead of the company's
initial public offering.
[32] By 2018, Beyond Meat had raised US$72 million in venture financing.
[7]As of July 2019, Beyond Meat had a
market value of US$11.7 billion,
[33] following a value of $3.8 billion on the day of its
IPO on 2 May 2019.
[34] Beyond Meat trades on the United States
NASDAQ exchange under the symbol BYND.
[33] In November 2020, Beyond Meat announced sales had only grown by 2% year-on-year compared to an expected increase of 40%. The poor results were blamed on the COVID-19 pandemic reducing foodservice sales.
[35]Joint ventures
In November 2020, Beyond Meat announced a collaboration with
McDonald's for development of the McPlant option, a plant-based patty and chicken substitute.
[36] It started testing the McPlant in Denmark and Sweden in February 2021.
[37] Beyond Meat also announced the launch in China of a plant-based version of minced pork.
[38]In January 2021,
Taco Bell announced a collaboration with Beyond Meat, initially as a test and then as a permanent option for a new plant-based protein food.
[39]Also in January 2021, Beyond Meat and
PepsiCo announced a joint venture, called The PLANeT Partnership, to develop and market plant-based snacks and drinks.
[40]In February 2021, Beyond Meat started a partnership with McDonald's and Yum Brands. These deals will bring new choices to the food menu, such as the McPlant Burger and the plant-protein based pizza toppings, chicken alternatives and possibly taco fillings for Yum Brands' restaurants KFC, Taco Bell and Pizza Hut.
[41]
Beyond Meat burger serving
Beyond Sausage, raw (above) and cooked (below)
Products
Chicken strips
The company's first product launched in 2012 was designed to emulate chicken and sold frozen. The product was licensed from Harold Huff and Fu-Hung Hsieh at the University of Missouri.
[42] They were made from "soy powder, gluten-free flour, carrot fiber and other ingredients" which were mixed and fed into a
food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product's chicken-like texture.
[11][42] Although praised by some celebrities, journalists who tasted it said the "likeness to real chicken was tolerable, at best", and the chicken product was discontinued in 2019.
[42]Beyond Burger
The company announced in 2014 that it had begun development of a new product emulating a beef burger, which was released in February 2015.
[43][44][4]Ingredients
The burgers are made from
pea protein isolates, rice protein,
mung bean protein,
canola oil,
coconut oil,
potato starch, apple extract,
sunflower lecithin, and
pomegranate powder.
[45] Beef products that "bleed" are achieved by using
red beet juice.
[46] The products are certified as not containing genetically modified ingredients.
[47] The number of ingredients and processes involved in making the products are classified as
ultra-processed foods in the NOVA food classification scheme, indicating that more than five ingredients are used during manufacturing.
[48]One burger
patty contains 1,100 kilojoules (270 kilocalories) of
food energy, twenty grams of protein, twenty grams of fat (of which five grams is
saturated fat) and one gram of salt. The protein and fat content are similar to a beef patty of a similar weight, but the salt content is "much higher".
[48] Nutrition of the burger varies according to the restaurant chain in which it is served.
[49]Beyond Sausage
In December 2017, the company announced a vegan alternative to
pork sausage called "Beyond Sausage".
[50] The three varieties of "sausage" were called
Bratwurst,
Hot Italian, and Sweet Italian.
[51]Beyond Meatballs
"Beyond Meatballs," a plant-based alternative to traditional
meatballs, were first introduced at
Subway in 2019 through the Beyond Meatball Marinara sub.
[52] In September 2020, Beyond Meat announced the rollout of Beyond Meatballs at select grocery stores across the U.S.
[53]See also
Companies portal
Food portalList of meat substitutesReferences
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External links
Business data for Beyond Meat:
Google FinanceYahoo! FinanceBloombergReutersSEC filingsNasdaqBeyond Meat website
Media related to
Beyond Meat at Wikimedia Commons
Categories:
Companies based in El Segundo, CaliforniaFood and drink companies based in CaliforniaFood and drink companies of the United StatesAmerican companies established in 2009Food and drink companies established in 20092009 establishments in CaliforniaMeat substitutesVegetarian companies and establishments of the United StatesCompanies listed on the Nasdaq2019 initial public offerings
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