2022/06/07

McMindfulness: How Mindfulness Became the New Capitalist Spirituality Purser, Ronald E.

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Ronald E. Purser
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McMindfulness: How Mindfulness Became the New Capitalist Spirituality Kindle Edition
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A lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools, and the US military.

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution.

But what if, instead of changing the world, mindfulness has become a banal form of capitalist spirituality that mindlessly avoids social and political transformation, reinforcing the neoliberal status quo?

In McMindfulness, Ronald Purser debunks the so-called "mindfulness revolution," exposing how corporations, schools, governments and the military have co-opted it as technique for social control and self-pacification. A lively and razor-sharp critique, Purser busts the myths its salesmen rely on, challenging the narrative that stress is self-imposed and mindfulness is the cure-all.

If we are to harness the truly revolutionary potential of mindfulness, we have to cast off its neoliberal shackles, liberating mindfulness for a collective awakening.
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Review
In this insightful book, Ron Purser has evaluated the strengths and weakness of the mindfulness movement, while clearly showing the way to cultivate authentic mindfulness that liberates us from the true causes of individual and collective suffering.”
- B. Alan Wallace, President, Santa Barbara Institute for Consciousness Studies

“Far from being either a harmless form of New Age self-indulgence or meditation dressed up as a medicalized antidote to the ubiquitous stresses of modern life, Ron Purser sees the mindfulness movement as epitomizing a malignant trend of contemporary Western individualism, one that is blinding us to the social problems of inherent in neoliberalism and capitalism, providing an anodyne where what is needed is rigorous analysis and political action.”
- Barry Magid, author of What’s Wrong With Mindfulness

“McMindfulness makes an important critique of self-centered mindfulness and points us towards a new vision for real social change.”
- Christopher Titmuss, author of The Political Buddha

“Ron Purser cuts through the comforting New Age jargon used to promote mindfulness, enabling us to distinguish between the practice and its marketing.”
- Richard Payne, Institute of Buddhist Studies

"Timely and incisive... Purser reveals how mindfulness became a vast industry, promising to cure us of a growing range of psychological ailments, and simultaneously propping up the political and economic system that generates them.”
— William Davies, author of Nervous States and The Happiness Industry

“If you are wondering about whether mindfulness is really a panacea for all our problems, this is the book to read.” — David Loy, author of Money, Sex, War and Karma

"Provocatively illustrates how mindfulness has been hijacked by corporate interests, turned into an opiate of the masses, and how we can radically rethink the meaning of mindfulness in contemporary life.”
— Dr. Steven Stanley, School of Social Sciences, Cardiff University

"Spiky, witty, meticulously researched and thoroughly engaging, McMindfulness is the best assessment of ‘Mindfulness’ to date."
— Manu Bazzano, author of Zen and Therapy: Heretical Perspectives and editor of After Mindfulness: new Perspectives on Psychology and Meditation

"A much needed wake-up call to the dark side of mindfulness-based practices... a must-read.”
– Richard King, Professor of Buddhist and Asian Studies, University of Kent.

"Just the right book at just the right time... May it help turn the tide of western ‘spirituality’ toward a genuine model of personal and social health.”
— Glenn Wallis, author of A Critique of Western Buddhism and Director of Insight Seminars


--이 텍스트는 대체 kindle_edition 에디션을 참조합니다.


About the Author
Ronald Purser is a Professor of Management at San Francisco State University. His essays and cultural criticism have appeared in the Huffington Post, Salon, Alternet and Tricycle magazine. His viral article, "Beyond McMindfulness", opened the floodgates for the mindfulness backlash. His recent books include the Handbook of Mindfulness: Culture, Context and Social Engagement and the Handbook of Ethical Foundations of Mindfulness. Dr. Purser began his Buddhist training beginning in 1981 at the Tibetan Nyingma Institute in Berkeley, California and is an ordained Buddhist teacher in the Korean Zen Taego order. He is co-host of Mindful Cranks podcast and is a regular speaker and guests on radio shows and podcasts. He lives with his family and dog in San Francisco, CA. --이 텍스트는 대체 kindle_edition 에디션을 참조합니다.

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출판사 ‏ : ‎ Repeater (9 7월 2019)
발행일 ‏ : ‎ 9 7월 2019


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Ronald E. Purser



Ronald Purser is Professor of Management in the College of Business at San Francisco State University. Dr. Purser earned his Ph.D. in Organizational Behavior from the Weatherhead School of Management at Case Western Reserve University and his B.A. in Psychology from Sonoma State University. He is past Division Chair of the Organization Development and Change division of the Academy of Management.

His essays and cultural criticism have appeared in the Huffington Post, Salon, Alternet, Tikkun, and Tricycle magazine. His viral article, "Beyond McMindfulness", opened the floodgates for the mindfulness backlash. His new book, McMindfulness: How Mindfulness Became the New Capitalist Spirituality, is being published this July by Repeater Books.

His other recent books include the Handbook of Mindfulness: Culture, Context and Social Engagement and the Handbook of Ethical Foundations of Mindfulness. Dr. Purser began his Buddhist training beginning in 1981 at the Tibetan Nyingma Institute in Berkeley, California and is an ordained Buddhist teacher in the Korean Zen Taego order. He is co-host of Mindful Cranks podcast and is a regular speaker and guests on radio shows and podcasts. He lives with his family and dog in San Francisco, CA.
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별 5개 중 4.4
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Tom Pepper

별 5개 중 3.0 Important critical response to the mindfulness hype.미국에서 2019년 7월 17일에 검토됨
검증된 구매
It is encouraging to see someone take a thoroughly critical stance toward a profitable ideological project. And no doubt difficult to do, in an age when almost all access to media is controlled by a few big corporations which are focused exactly on promoting such projects. This book is accessible enough, and engaging enough in its accounts of various mindful practices, that it is possible it may provoke some reaction, and so some critical thought about the newest mantra of neoliberalism. So, kudos to Purser and to Repeater Books for publishing it.

But, of course, I have some concerns.

To begin with, Purser makes it clear that he “do[es] not question the value of adapting mindfulness for therapeutic use, nor do[es he] deny that it can help people”(83). My position on this has always been that in fact this is what we do need to question. That is, that mindfulness does not actually help most people, and those people whom it does “help” it helps to become horrendous human beings.

To some degree, Purser would seem to agree with my last statement. The overwhelming force of his book is in its argument that mindfulness produces a passive subject trained to adapt to the world as it is and never question, and certainly not attempt to change, the social formation. The good subject of neoliberalism blames herself for her suffering, and seeks to avoid even considering the possible existence of any social or material causes of human suffering outside of her own attitude, her own disposition. Such people may, if they are affluent enough, actually be happy enough as they go about the business of reproducing capitalist social relations. But what they are doing is clearly, even on Purser’s account, nothing more than profiting by enabling the oppression of others. I can see how this is therapeutic, if we understand therapy as the adjusting of individuals to better serve the interests of global capitalism—that is, if we grasp that therapists are, as Purser says (quoting Fromm) “the priests of industrial society,” whose goal is “helping the person to become better adjusted to existing circumstance”(258). Given the overall force of the argument, and the approving citation of Fromm, it would seem to me to be a contradiction to still maintain that “the therapeutic functions of mindfulness-based interventions are clearly of value” and so “we don’t need to stop using them” (258).

To be clear, what Purser is advocating is that we “need to do much more”(258). That is, that we should do mindfulness practice, but then add on some critical thinking which will enable active participation in the transformation of society. My position is that this is not possible. That is, that the goal of undertaking mindfulness is exactly to render the subject incapable of the “much more” that Purser, rightly I think, urges us to engage in.

So why this apparent contradiction? Why the simultaneous acceptance of mindfulness as a necessary beginning in the midst of an overwhelming argument that beginning from there forecloses any hope of meaningful progress?

I’ve written a longer response to the book on my blog, Faithful Buddhist, at Wordpress. I cannot provide a link here, because of Amazon policy, but if you’re interested I try to account for the contradiction at the heart of this book there.

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Ira Israel

별 5개 중 5.0 Brilliant!미국에서 2019년 8월 23일에 검토됨
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I loved "McMindfulness" because it speaks truth to power. There is something fundamentally corrupt about teachers with a few months or a few years of training peddling $5,000 workshops demonstrating one technique pilfered from Buddhism and secularized. To watch the same machine do to mindfulness what Yogaworks and CorePower did to yoga, what Dominos did to pizza, what Starbucks did to coffee, is horrifying. People are stressed out because of the excess competition of late capitalism. This is the problem we need to address. Not administering 10 minute salves that act as brief respites from the rat race.

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Zen

별 5개 중 5.0 This isn’t a how-to book on mindfulness미국에서 2019년 7월 27일에 검토됨
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I don’t understand why some of the reviewers have given McMindfulness anything less than a 4-5 star review. This isn’t a how-to book on mindfulness – there are 50,000 of those already on Amazon. No, this book takes on the elite, mindfulness gurus – both teachers, consultants and even the scientists – that have been hawking and promoting mindfulness for companies such as Monsanto, Google, Goldman Sachs – even hailing it as a “transformative” practice for “optimizing warrior performance” in the US Military. This is a take-no-prisoners book. I found Purser’s critique of “privatized mindfulness” and its ideological role in transmitting a neoliberal ethos to be particularly refreshing. Purser is also no newcomer to mindfulness – as he has been a practicing Buddhist for quite some time. The book is a quick read; the chapters are not the typical heavy academic – theory jargon. In fact, Purser does a great job of explaining complex concepts to a lay audience.

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Keith A. Williams

별 5개 중 4.0 An unsettling view of how mindfulness was commercialized미국에서 2019년 7월 10일에 검토됨
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This is a must-read, well-written and thoroughly researched account of how mindfulness has come to permeate our culture. Whether you apply mindfulness practices or simply hear the buzzword echoed around you, this book is essential reading! The only caveat that I would offer is that this book is not an appropriate ~introduction~ to mindfulness; for readers entirely unaware of it, I would not begin here.

As explained by the author in Chapter 1, the originator of the term "McMindfulness" was Buddhist teacher, psychoanalyst and author Miles Neale who offers this fast-food analogy: McMindfulness is "a feeding frenzy of spiritual practices that provide immediate nutrition but no long-term sustenance." In subsequent chapters, the author examines how mindfulness found its way into myriad institutions- commercial, academic, medical, political, and religious. Why did it become such a buzzword in so many different contexts? The book offers a well-researched narrative.

If you are a proponent of mindfulness and already find it useful, do not fear: this isn't so much a critique of mindfulness itself as an exposé of how it became a commoditized pseudo-spiritual cure-all. This is not an opinion piece; the author has a very strong and broad basis for his concerns, and he presents them quite factually. Frankly, I took minor offense in a few spots. However, on the whole, I feel better informed after reading it, and I will probably revisit certain sections many more times.

I highly recommend this book!


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Mal Smith
별 5개 중 5.0 Excellent critique of Mindfulness영국에서 2020년 1월 2일에 검토됨
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This is an excellent critique of the mindfulness bandwagon, but as the author is a Buddhist it does pull a few punches here and there. "The Unexpected Way" by Paul Williams is more severe critique of Buddhism by a (former) insider. "The Buddha Pill" is better on the "bad science" aspects. But McMindfulness is the definitive hatchet job on Kabat Zinn and MBSR.

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Terry Hyland
별 5개 중 5.0 Excellent radical critique of mindfulness commodification영국에서 2019년 8월 10일에 검토됨
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A much-needed radical critique of the mutation of Buddhist mindfulness through capitalist exploitation, particularly trenchant on corporate and military abuses

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Ingram
별 5개 중 5.0 Bold, necessary, and often very funny.영국에서 2020년 9월 4일에 검토됨
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Ron Purser does not like Mindfulness's hijacking of the dharma. He drills relentlessly into its fluffy repurposing of Buddhism. Who you gonna call?

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Dilly Doe
별 5개 중 2.0 Repetitive critique of capitalism that lacks mindfulness in prose and concision캐나다에서 2020년 5월 13일에 검토됨
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Very repetitive.

There are some good points brought up, especially the removal of ethical teachings which accompany typical buddhist teachings. However, the author broadly and repeatedly blames capitalism and neoliberalism for causing the stresses and anxieties that people seek out mindfulness and meditation to alleviate, without citing specific mechanisms. He also absurdly suggests some vague form of societal and political revolution is the answer that will resolve all these stresses and anxieties. If all the repeated, unproductive, and vague condemnations of capitalism were removed you’d get a book half the length.

The author also seems to lack imagination, or is unable to draw from history. Stress and anxiety have been part of everyday life throughout history and every society, weather in the form of drought, plague, famine, or war. Sure we can make society more equitable and fair, I'm all for it. But the vague utopian world, free from stress and anxiety that the author advocates revolution for, does not exist. How would a societal revolution fix all the stress and anxiety a pandemic like COVID-19 is causing?

It is also deeply ironic that the author readily implies that mindfulness is peddled as a way for tolerating a life in poverty and making people complacent with their oppressed lives in capitalistic societies. In reality, mindfulness is largely practiced by parts of society that have benefited the most from capitalism and neoliberalism, the well-off upper and middle classes, and not poor working classes. Poor people don't have the time or money to take part in mindfulness retreats and meditation classes.

At one point the book weakly attempts to discredit web of scientific knowledge on the biology of stress by citing a single cultural anthropologist. He also tries to discredit the field of stress science by associating a prevalent scientists in the field with big tobacco. Having ties with a notorious industry does not invalidate important scientific discoveries that were made before it.

This book is unproductive in its approach and criticism and does not provide meaningful solutions to what preachers of meditation and mindfulness attempt to do. Instead the author advocates for cultural revolution and the complete dismantling of the capitalist neoliberal system ad nauseam. A rush to revolution without a clear vision of what society should look like post-revolution is a recipe for chaos. The author also doesn't seem to have a clear vision of present day pre-revolutionary society either.
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Theatermann
별 5개 중 1.0 Extrem redundant – so gut wie inhaltslos독일에서 2020년 9월 9일에 검토됨
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Im Grunde steht in dem Buch nichts, was nicht schon mit dem Untertitel gesagt ist. Das aber immer wieder. Purser erklärt, dass die Konzerne diese Meditationen verwenden, um gut leitbare, passive Subjekte zu erzeugen, die sich nur noch für sich interessieren, die fest daran glauben, dass die Ursache aller Probleme (ihrer selbst und der Welt) in ihnen liegt, und die glauben, dass sie sie mit Meditation bewältigen können. Dieser Gedanke, der sicherlich nicht falsch ist, wird bis zum Überdruss wiederholt. Was nicht aufgezeigt wird, ist der Mechanismus, wie das funktioniert. Von ernstzunehmenden Alternativen ganz zu schweigen. Stattdessen gibt es jede Menge schickes »Storytelling« und ziemlich wahllos zusammengesammelte Zitate aus allen möglichen Zeitschriften, Fernsehsendungen, Webseiten usw. die alle nichts weiter besagen, als was dieser unendlich wiederholte Gedanke auch schon sagt.

Diese starke Redundanz hat damit zu tun, dass das Buch eine Zusammenstellung von Artikeln ist, die schon an anderen Orten publiziert wurden. Das wird an keiner Stelle offengelegt, aber man erkennt es an zum Teil wörtlichen Übereinstimmungen ganzer Passagen und an Einleitungs- und Schlusspassagen der einzelnen Kapitel, die in einem separaten Artikel sinnvoll sind, aber nicht im Zusammenhang eines Buchs. Der Autor hat sich nicht einmal die Mühe gemacht, die verschiedenen Texte so zu redigieren, dass sie ein neues Ganzes ergeben. Dem Beispiel sollte man folgen und das Buch gar nicht erst lesen und es schon gar nicht kaufen. Es lohnt sich beim besten Willen nicht.
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