2021/05/12

Apocalypse Never: Why Environmental Alarmism Hurts Us All: Shellenberger, Michael: 9780063001695: Amazon.com: Books

Apocalypse Never: Why Environmental Alarmism Hurts Us All: Shellenberger, Michael: 9780063001695: Amazon.com: Books

Apocalypse Never: Why Environmental Alarmism Hurts Us All Hardcover – Illustrated, June 30, 2020
by Michael Shellenberger  (Author)
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 Climate change is real but it’s not the end of the world. It is not even our most serious environmental problem.

Michael Shellenberger has been fighting for a greener planet for decades. He helped save the world’s last unprotected redwoods. He co-created the predecessor to today’s Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions.

But in 2019, as some claimed “billions of people are going to die,” contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out to separate science from fiction.

Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas.

Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions.

What’s really behind the rise of apocalyptic environmentalism? There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs.
Print length
432 pages
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From the Publisher
Richard Rhodes, Apocalypse Never

Tom Wigley, APOCALYPSE NEVER

APOCALYPSE NEVER, Steven Pinker

APOCALYPSE NEVER, Economy of the Earth

Andrew Mcafee, APOCALYPSE NEVER 

Steve McCormick, APOCALYPSE NEVER 

Editorial Reviews
Review
"Apocalypse Never is an extremely important book. Within its lively pages, Michael Shellenberger uses science and lived experience to rescue a subject drowning in misunderstanding and partisanship. His message is invigorating: if you have feared for the planet’s future, take heart." -- Richard Rhodes, winner of the Pulitzer Prize for The Making of the Atomic Bomb

“Environmental issues are frequently confused by conflicting and often extreme views, with both sides fueled to some degree by ideological biases, ignorance and misconceptions. Michael Shellenberger’s balanced and refreshing book delves deeply into a range of environmental issues and exposes misrepresentations by scientists, one-sided distortions by environmental organizations, and biases driven by financial interests. His conclusions are supported by examples, cogent and convincing arguments, facts and source documentation. Apocalypse Never may well be the most important book on the environment ever written.” -- Tom Wigley, climate scientist, University of Adelaide, former senior scientist National Center for Atmospheric Research (NCAR), and fellow, American Association for the Advancement of Science (AAAS)

“We must protect the planet, but how? Some strands of the environmental movement have locked themselves into a narrative of sin and doom that is counterproductive, anti-human, and not terribly scientific. Shellenberger advocates a more constructive environmentalism that faces our wicked problems and shows what we have to do to solve them.” -- Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now

"If there is one thing that we have learned from the coronavirus pandemic, it is that strong passions and polarized politics lead to distortions of science, bad policy, and potentially vast, needless suffering. Are we making the same mistakes with environmental policies?  I have long known Michael Shellenberger to be a bold, innovative, and nonpartisan pragmatist. He is a lover of the natural world whose main moral commitment is to figure out what will actually work to safeguard it. If you share that mission, you must read Apocalypse Never.” -- Jonathan Haidt, author of Righteous Mind: Why Good People Are Divided by Politics and Religion

"The painfully slow global response to human-caused climate change is usually blamed on the political right’s climate change denial and love affair with fossil fuels. But in this engaging and well-researched treatise, Michael Shellenberger exposes the environmental movement’s hypocrisy in painting climate change in apocalyptic terms while steadfastly working against nuclear power, the one green energy source whose implementation could feasibly avoid the worst climate risks. Disinformation from the left has replaced deception from the right as the greatest obstacle to mitigating climate change." -- Kerry Emanuel, professor of atmospheric science, MIT

"The trouble with end-of-the-world environmental scenarios is that they hide evidence-based diagnoses and exile practical solutions. Love it or hate it, Apocalypse Never asks us to consider whether the apocalyptic headline of the day gets us any closer to a future in which nature and people prosper.” -- Peter Kareiva, director of the Institute for the Environment and Sustainability, UCLA, and former chief scientist for The Nature Conservancy


"In this tour de force of science journalism, Michael Shellenberger shows through interviews, personal experiences, vignettes, and case histories that environmental science offers paths away from hysteria and toward humanism. This superb book unpacks and explains the facts and forces behind deforestation, climate change, extinction, fracking, nature conservation, industrial agriculture, and other environmental challenges to make them amenable to improvements and solutions." -- Mark Sagoff, author of The Economy of the Earth

"We environmentalists condemn those with antithetical views of being ignorant of science and susceptible to confirmation bias.  But too often we are guilty of the same.  Shellenberger offers ‘tough love:’ a challenge to entrenched orthodoxies and rigid, self-defeating mindsets.  Apocalypse Never serves up occasionally stinging, but always well-crafted, evidence-based points of view that will help develop the ‘mental muscle’ we need to envision and design not only a hopeful, but an attainable, future.” -- Steve McCormick, former CEO, The Nature Conservancy and former President of the Gordon and Betty Moore Foundation

"Michael Shellenberger loves the Earth too much to tolerate the conventional wisdom of environmentalism. This book, born of his passions, is a wonder: a research-driven page turner that will change how you view the world. I wish I'd been brave enough to write it, and grateful that he was." -- Andrew McAfee, Principal Research Scientist at MIT and author of More from Less

"Will declaring a crisis save the planet? The stakes are high, but Michael Shellenberger shows that the real environmental solutions are good for people too. No one will come away from this lively, moving, and well-researched book without a deeper understanding of the very real social challenges and opportunities to making a better future in the Anthropocene." -- Erle Ellis, professor of geography and environmental systems, University of Maryland, Baltimore County, and author of Anthropocene: A Very Short Introduction

"Michael Shellenberger methodically dismantles the tenets of End Times thinking that are so common in environmental thought. From Amazon fires to ocean plastics, Apocalypse Never delivers current science, lucid arguments, sympathetic humanism, and powerful counterpoints to runaway panic. You will not agree with everything in this book, which is why it is so urgent that you read it." -- Paul Robbins, Dean, Nelson Institute for Environmental Studies, University of Wisconsin, Madison
About the Author
Michael Shellenberger is a Time magazine “Hero of the Environment”; the winner of the 2008 Green Book Award from the Stevens Institute of Technology’s Center for Science Writings; and an invited expert reviewer of the next Assessment Report for the Intergovernmental Panel on Climate Change (IPCC). He has written on energy and the environment for the New York Times, the Washington Post, the Wall Street Journal, Nature Energy, and other publications for two decades. He is the founder and president of Environmental Progress, an independent, nonpartisan research organization based in Berkeley, California.

Product details
Publisher : Harper; Illustrated edition (June 30, 2020)
Language : English
Hardcover : 432 pages
ISBN-10 : 0063001691
ISBN-13 : 978-0063001695
Item Weight : 1.31 pounds
Dimensions : 6 x 1.35 x 9 inches
Best Sellers Rank: #6,744 in Books (See Top 100 in Books)
#4 in Environmental Policy
#11 in Human Geography (Books)
#13 in Climatology
Customer Reviews: 4.7 out of 5 stars    2,993 ratings
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Biography
Michael Shellenberger is a Time Magazine "Hero of the Environment," Green Book Award winner, and the founder and president of Environmental Progress.

Shellenberger is author of "Apocalypse Never," which Harper Collins will publish June 30, 2020. Advance praise for the book has been strong.

"Apocalypse Never is an extremely important book,” says historian Richard Rhodes, who won the Pulitzer Prize for The Making of the Atomic Bomb. “Within its lively pages, Michael Shellenberger rescues with science and lived experience a subject drowning in misunderstanding and partisanship. His message is invigorating: if you have feared for the planet’s future, take heart.”

He has been called an “environmental guru,” “climate guru,” “North America’s leading public intellectual on clean energy,” and “high priest” of the environmental humanist movement for his writings and TED talks, which have been viewed over five million times.

Shellenberger advises policymakers around the world including in the U.S., Japan, Taiwan, South Korea, the Philippines, Australia, United Kingdom, the Netherlands, and Belgium. In January 2020, Shellenberger testified before the Committee on Science, Space, and Technology of the U.S. House of Representatives.

He has been a climate and environmental activist for over 30 years. He has helped save nuclear reactors around the world, from Illinois and New York to South Korea and Taiwan, thereby preventing an increase in air pollution equivalent to adding over 24 million cars to the road.

Shellenberger was invited by the Intergovernmental Panel on Climate Change in 2019 to serve as an independent Expert Reviewer of its next Assessment Report, to be published in 2022 his most recent Congressional testimony on the state of climate science, mitigation, and adaptation.

Shellenberger is a leading environmental journalist who has broken major stories on Amazon deforestation; rising climate resilience; growing eco-anxiety; the U.S. government’s role in the fracking revolution; and climate change and California’s fires.

He also writes on housing and homelessness and has called for California to declare a state of emergency with regards to its addiction, mental health, and housing crises. He has authored widely-read articles and reports on the topic including “Why California Keeps Making Homelessness Worse,” “California in Danger.”

His articles for Forbes, The New York Times, The Wall Street Journal, and The Washington Post, and his TED talks ("How Fear of Nuclear Hurts the Environment," "Why I Changed My Mind About Nuclear Power" and “Why Renewables Can’t Save the Planet”) have been viewed over six million times.

Shellenberger was featured in "Pandora's Promise," an award-winning film about environmentalists who changed their minds about nuclear, and appeared on "The Colbert Report." He debated Ralph Nader on CNN’s "Crossfire" and Stanford University’s Mark Jacobsen at UCLA . 

His research and writing have appeared in The Harvard Law and Policy Review, Democracy Journal, Scientific American, Nature Energy, PLOS Biology, The New Republic, and cited by the New York Times, Slate, USA Today, Washington Post, New York Daily News, The New Republic.

Shellenberger has been an environmental and social justice advocate for over 25 years. In the 1990s he helped save California’s last unprotected ancient redwood forest, and inspire Nike to improve factory conditions in Asia. In the 2000s, Michael advocated for a “new Apollo project” in clean energy, which resulted in a $150 billion public investment in clean tech between 2009 and 2015.

He lives in Berkeley, California and travels widely.
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Kelly A
5.0 out of 5 stars A course-correction to follow up Silent Spring 58 years later
Reviewed in the United States on June 30, 2020
Michael Shellenberger was on track to be the perfect environmental activist: supporting local farmers in Latin America, earning a degree in Peace and Global Studies, working as a professional progressive activist in San Francisco, and helping save the last old-growth redwood forest in California.

In the early 2000s, Shellenberger became disillusioned with what he saw as dogma and sentimentality in the environmental movement. Activists passed over clear, evidence-based solutions, sometimes even opposing them. This led him and fellow dissident Ted Norhaus to co-found the Breakthrough Institute and pen the heretical essay, "The Death of Environmentalism."

For the past two decades, Shellenberger has matured and proliferated his contrarian ideas into lectures, essays, tweets, books, and even his campaign for California governor in 2018. In a way, Apocalypse Never is the culmination of this apostasy.

It's clear that the author is a dedicated environmentalist. There are serious environmental issues, including climate change, but there are also serious issues in the environmental movement, such as the rejection of nuclear, a uniquely promising energy technology. His writing exudes a passion for both helping the environment and helping the movement accomplish its goals.

The writing is overstretched at times. On the topic I know most about, meat production, Shellenberger's chapter can feel like cherry-picking or missing the forest for the trees. There are plenty of exaggerations about animal-free food as a panacea, and I agree with the author's critique of the environmental benefits of "grass-fed," but there is also a clear moral impetus to reform the food system, for both climate efficiency reasons and to end the suffering of over 100 billion animals suffering on factory farms at any given time.

Still, the potential of Apocalypse Never is clear. In 1962, Silent Spring provided the environmental movement what it needed: national attention and awareness of the problems. 58 years later, there are some glaring problems with the modern environmental movement. The bottleneck is no longer simply more attention—it is advocating for tractable, evidence-based solutions that can address Earth's climate despite the turbulent political climate. Apocalypse Never directly addresses this challenge.
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TW
5.0 out of 5 stars Nice to hear from a genuine environmentalist with integrity
Reviewed in the United States on June 30, 2020
Eventually things get so ridiculous in popular media and culture that even the environmentalists (the honest ones) have to speak up and call BS. I'm so tired of having the word "science" thrown in my face when I make simple points that don't fit the popular alarmist movement's agenda, as constantly spoon-fed to the eager masses by the media.
I don't know that I would agree with the author on many issues, but it is refreshing to hear from someone with expertise on the subject and not just drinking the Kool-Aid or bowing to the pressure from the power hungry fear-mongers.
I wish everyone would pull their heads out of (the sand ? other ?) wherever and read this book, especially students and educators who have blindly bought into all the propaganda.
252 people found this helpful
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bookster
5.0 out of 5 stars Rare Courage From the LEFT
Reviewed in the United States on June 30, 2020
Good for Shellenberger. It's always been the case this nonsense can only be stopped by the very people who promoted it. But that takes courage. Kudos to Michale Shellenberger. May there by many more heroes willing to speak up.
192 people found this helpful
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frisbee_ten
5.0 out of 5 stars The book they don't want you to read
Reviewed in the United States on June 30, 2020
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I became interested in this book, for the simple reason that the environmental thought police forced Forbes to cancel publication of an article by this author. If they are afraid the truth will get out, then I will pay to buy the truth found in Apocalypse Never. Who thought in this day and age, that lies would have so much power... The author has the credentials both to expose the lies and comment expertly on truth. He has been a Leftist environmentalist most of his life.
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Annie
5.0 out of 5 stars Finally someone with courage
Reviewed in the United States on June 30, 2020
I’ve listened to Michael as well. Things we just knew were true but had no one from the opposite view discuss it. If you can’t handle truth, don’t buy it.
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keith c. brown
5.0 out of 5 stars Eye opening scientific view on climate change by a reasonable climate expert
Reviewed in the United States on June 30, 2020
A voice of reason amongst the emotionally charged extremist left that force their belief on the public. An environmental expert unleashes a scientific, fact-based broadside against eco-alarmism and the excesses of the left, arguing that climate change and other environmental problems are real but not apocalyptic and require practical, not radical, solutions. Climate change is a normal process and has been taking place since mankind has occupied the earth.
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Cheap Shopper
5.0 out of 5 stars Read this book, its full of truth
Reviewed in the United States on June 30, 2020
I don't have to read this book to know it's true. Don't be a crazy alarmist. Life isn't going to end in twelve years. Read it!
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Angus Rose
1.0 out of 5 stars It now makes sense why Forbes retracted Shellenberger's article on Apocalypse Never
Reviewed in the United Kingdom on July 6, 2020
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It now makes sense why Forbes retracted Shellenberger's article on Apocalypse Never, as the book contains many erroneous claims. Shellenberger is neither a climate scientist nor even a scientist, and in the book he regularly cites Roger Pielke, a climate scientist on the fringe, who cherry-picks scientific literature to downplay the risks between climate change and extreme weather.

To counter one of his key claims about climate change and impacts:
The world's largest re-insurers are very aware of current and future risks of climate change "[due to climate change there's already] an increased frequency and severity of major weather events means a higher number of more costly claims for insurers to deal with" and "there is a growing risk that certain perils will gradually become uninsurable in future (e.g., flood, wildfires) unless we act now". Morgan Stanley has shown that climate disasters cost North America $415 billion in the years 2015-2018. JPMorgan Chase has said that "we cannot rule out catastrophic outcomes [from climate change] where human life as we know it is threatened", even ExxonMobil has cautioned of "globally catastrophic effects [from climate change]". And the conservative IPCC report states "In recent decades, changes in climate have caused impacts on natural and human systems on all continents and across the oceans" and of risks "increasing magnitudes of warming increase the likelihood of severe, pervasive, and irreversible impacts".

It is well known that Shellenberger is a lobbyist for the nuclear industry, and that may in part explain what motivated Shellenberger to write a book that is far removed from mainstream science, whilst downplaying renewables. Nuclear is a necessary part of our future energy supply, but so are renewables and 2020 on course to be the warmest year on record.

I therefore cannot recommend his book.

Update: Six scientists have now reviewed the Forbes article, written by Shellenberger, and have estimated its overall scientific credibility to be 'low'.
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Chris Worth
5.0 out of 5 stars An important balance to an often media-hyped, facts-devoid debate
Reviewed in the United Kingdom on July 1, 2020
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Before I was born, Rachel Carson and the Whole Earth folk alerted the world to the noxious things governments and their connected insiders were getting away with; half a century later, with the pendulum swung far too far the wrong way thanks to misguided celebrities and truanting teens, a new author with impeccable credentials breaks with his own past to present what the debate lacks: facts.

In short, this book's important.

I can't imagine the painful shift in worldview the author had to go through to write it - he basically turns his entire personal history and life experience through 180 degres to reach the beliefs he now holds - but whatever it costs him, it's worth it.

Yes, it's well written and nicely sequenced - as any professional book should be - but its value comes from filling in the blanks the environmental movement consistently and unforgivably fails to fill. Over a quarter of the book is footnotes and attributions. Properly contextual scientific data, reasonable assumptions and projections instead of doom-mongering, a look at history and trends instead of media-friendly snapshots.

Yes, there are more forest fires, but it's because the controlled burns of the past don't happen, and disasters are getting pent-up. Yes, there are natural disasters, but they harm fewer people in developed economies, despite a far larger population. Yes, there may be a tipping point beyond which catastrophe becomes likely, but it's more like a 4C rise than 2C, impossible on current trendlines. Yes, we burp a lot of Co2 into the atmosphere - but levels in developed countries have been falling for decades, and are already starting to peak in much of the developing world.

All this means good news for the planet. Yes, our pale blue dot is fragile and we shouldn't abuse it. But it also lets us thrive economically with its resources, build better lives, create more opportunities for ourselves. Technology is solving climate-related problems - and has been solving them for hundreds of years. We live in a dynamic system. Coastlines change, seasons fluctuate, and in response populations move and cities die and grow. Humans are adaptable.

Most unforgivable of all? That friendlier technologies - fracking, natural gas, nuclear, intensive farming - are consistently opposed by those who claim to love this planet most. The worst environmental issues may already be behind us. Far too many green-thinking people are charlatans, however well-meaning. And chapter by chapter, this book explains why.

The author takes on multiple green shibboleths and demonstrates just how many of them stem from the excitable imaginations of activists - not real science or observed reality. All the more poignant when you learn the author is himself a lifelong activist - the real deal, living and working with peasants in Brazil and Nicaragua in his socialist youth, not an "armchair activist" applauding truanting teens on YouTube.

For those of us (most) who care deeply about the world we share, but want to base our decisions on actual facts rather than histrionics, this book lets you rebut essentially every argument. The world isn't perfect, but nor is it dying, and it doesn't have an expiration date of a few years ahead. Indeed, on the evidence, we're treating that planet better and better as we learn more about it.

This book is both enjoyable and informative. Everyone with even a passing interest in ecology should read it.

And a final word to all those "activists" who'll doubtless be turning on the author in fury: we might have taken you a bit more seriously if you didn't all dress like postapocalyptic children's entertainers.
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Lawrence
5.0 out of 5 stars A thorough and comprehensive debunking of climate alarmism
Reviewed in the United Kingdom on July 7, 2020
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This is a much needed counter to environmental alarmism, which is more harmful to the environment than many people realise. Well researched, full of footnotes and data, presented in a clear and unambiguous fashion, highly recommended.
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Roger F. Alsop
5.0 out of 5 stars Nuclear power is safe and cheap.
Reviewed in the United Kingdom on July 10, 2020
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This man was born in 1972 and has been a serious environmentalist since age 15. He says that the science behind the IPCC is 'broadly correct' but that the 'picture promoted by apocalyptic environmentalists is inaccurate and dehumanising'. He has travelled to the Congo - Goma - and to Indonesia, and has talked and listened to the people there who are truly poor. What will help them is infrastructure: sewers, dams, good roads and cheap energy. Cheap energy can only be produced by nuclear power. He thinks much the same as James Lovelock and Bjorn Lomborg. Like them, Shellenberg is experienced and well informed. The BBC will ignore this important book which illustrates just how disgraceful the BBC has become. However, the author can easily be found on YouTube, Twitter and Sky News Australia,
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Madmax
5.0 out of 5 stars Not what you might be expecting - whichever side you're on
Reviewed in the United Kingdom on July 13, 2020
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Regardless of the hype, this is not a climate change denier crib book, nor is it a scare-mongering diatribe; in fact its not (only) about climate change at all. Open-minded people from either side may be surprised. Rather like Lomborg's Skeptical Environmentalist, Shellenberg, a long time environmental activist who has worked in the countries most affected, reviews the statements put out by activists and lobbying groups against the science and also investigates where they came from. In many cases he finds they were cherry picking, exaggerations or errors but is also able to highlight where there are real problems and who is most likely to be affected.
What resonated with me, as a development economist, is the solutions proposed in many cases, which is where this book goes against the grain of activist prescriptions. Extinction Rebellion and their ilk seem to operate from a position of "human activity created these problems, therefore human activity should be shut down". As with the carbon emissions debate, this places all the burden on developing countries, effectively denying the world's poorest access to the comforts that we in the west take for granted. Shellenberg's position in many cases is that development and technological progress are the solution, not the problem. The way to stop erosion, for example, is to provide access to electricity so that energy-poor villagers dont have to cut down trees for fuel. In that regard, if you truly want to reduce carbon emissions, nuclear is a far better solution than wind or solar (see also the recent Michael Moore documentary that was banned from YouTube). On climate change, he does NOT deny it is happening, but believes that i) the amount of change will be far less and over a far longer period than the doomsayers claim; ii) that rising temperatures could be beneficial, eg in terms of crop yields; and iii) technological change will help humanity to deal with the negative results, as it has done for similar crises in the past. This is exactly the argument against the Malthusian population explosion adherents that keep re-emerging. If Malthus had been right none of us would be here.
Overall this is an intelligent and stimulating book. I suspect it may be criticised by both sides for not being extreme enough. I strongly support its advocacy for those in developing countries who are most vulnerable, not just to the environmental problems but also to the "solutions" put forward by lobbying groups.
Read this with an open mind. You may not agree with everything in it, but hopefully it will lead you to question some of the wilder positions held by both sides, and better yet, to form your own opinion based on (unbiased) evidence
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Facebook 박정미 과학기술과 자본주의에 적극적인 진보를 꿈꾸며 책 포스트 피크

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박정미

과학기술과 자본주의에 적극적인 진보를 꿈꾸며

얼마 전 독서모임에서 이 책 <포스트 피크>를 읽고 내 의식에 남은 과거의 흔적이 또 한조각 스르르 떨어져나갔다. 삼십여년 전 대학시절부터 나를 포박하고 규정지었던 몇 권의 책과 몇 년의 경험치에서 풀려나 지금의 현실에 가깝게 발을 딛었다는 느낌이다.
내로남불의 현 N86정부 덕분에 이상주의에 대한 도덕적부채감을 말끔히 청산한데 이어 인식론적 사유의 지평을 넓히게 되어 얼마나 시원한지 모른다.
‘앞서 나아간다’는 어감과는 달리 뒷북이 진보의 운명인가 싶기도 하다.
내가 대학시절에는 백년도 더 된 마르크스이론을 금과옥조로 삼았다. 지구 저쪽에서 현실사회주의는 다 망해가고 있던 바로 그 시점에 1917년의 혁명을 꿈꾸었다. 소련의 해체를 받아들인 이후에는 최신이론이랍시고 오십년도 더 된 로자룩셈부르크와 그람시를 들먹였다.
진보를 표방해왔지만 현실에서 퇴행하여 과거 역사를 외우고 되새기고 재현하고 살았던 거다.
과거를 가지고 추론한 거대이론으로 변화된 현재를 뒷북으로 공격하는 데는 마르크스와 엥겔스가 선두에 섰다.
<자본론>은 산업혁명의 여파로 형성된 영국노동계급상황이 유례없는 수준으로 개선되었을 시점인 1867년에 이르러서야 나왔는데, "자본이 축적될수록 임금수준과 상관없이 노동자의 상황은 점점 악화될 것이 틀림없다"고 썼다.
하지만 이 책은 미국에서 출간된 지 일년도 안 돼 내 손에 들어온 따끈따끈한 최신책이다. 지은이 앤드루 맥아피는 MIT경영대학원에 재직중인 정보경제학자로서 통계적사실과 추론을 엮어내는 솜씨가 탁월하다.
최근 미국지질조사국USGS 통계가 근거로 제시되고 2018년 노벨경제학상 수상자, 폴 로머(내생적 성장이론) 와 노드하우스(탄소세)의 이론이 결론으로 제시된다.
맬서스주의는 '제대로 알지 못한 채 미래에 관해 늘어놓는 부당한 비관론'으로 쓰인다. 지금 우리 환경운동은 맬서스주의를 답습하고 있다는 것이 저자의 진단이다.
농경시대 이후 인구는 기하급수적으로 증가하다 다 죽어나가고 다시 시작하는 진동현상을 겪어왔다. 산술급수적으로 증가하는 산출식량이 인구를 부양하지 못하여 자체조절과정을 거치는 탓이다.
하지만 근대 산업혁명으로 인류는 이 인구의 증감을 반복하는 맬서스의 진동을 드디어 돌파하게 되었다. 이제 인구는 지속적으로 증가하고 있으며 경제생산량 또한 인구증가속도를 앞질러 세상은 점점 부유해지고 있다.
환경운동진영 일각에서 믿어지는 맬서스적 지구종말론 또한 1970년대의 암울한 상황에서 집약된 거대이론이 몸을 틀지 못하고 그냥 직진하여 변화된 현실을 들이받고 있는 것으로 보인다.
기술발전이 자원을 절약하는 쪽으로 가는게 아니라 기술이 발전할수록 자원수요를 확대해서 파국에 이른다는 논리로서 자원과기술의 신맬서스주의라고 할 수 있다.
생물학자 카머너는 이렇게 정리했다."현재의 생산체계는 자기파괴적이며 현재 인류문명은 자살을 향해 가고 있다." 프랑스의 철학자 앙드레고르의 질문은 신맬서스주의자들의 사고 진전방향을 잘 보여준다."물질생산의 무성장(더 나아가 탈성장)이 필요조건인 지구의 균형상태가 자본주의 체제와 양립가능할까?".
이제 지구의 생존을 위해서는 기술발전에 이어 기술발전을 추동하는 자본주의도 적으로 돌리는데에 이르게 된 것이다.지금 현대인의 주류적사고방식 또한 그렇게 파국을 향한 불안과 두려움을 기저로 깔고 있다.하지만 그 이후 환경운동진영에서 자신만만하게 예측한 식량부족과 기근, 생태계붕괴, 멸종, 천연자원고갈등의 사태는 아직 실현될 기미조차 안보이고 있다.
이 책은 환경운동의 비관론과는 달리 자본주의와 과학기술 발전으로 세상은 점점 더 나아지고 있다고 주장한다. 경제학자 줄리안사이먼은 조만간 천연자원이 고갈될 위험은 없다고 한다. 그는 경제학의 기본원칙인 '희소성의 원칙'으로부터 시작한다.자원이 희소해지면 가격이 올라가는데 가격급상승은 인간의 탐욕을 부추기고 창의성을 불러일으켜 자원을 대체하거나 더 효율적으로 쓰게하는 혁신이 일어난다는 것이다.
이 개념이 바로 효율극대화(Ephimeralization)로서 이를 통해 물질세계로부터 자원을 덜 쓰면서 인간의 소비욕구를 충족시킬 수 있다는 것이다. 이 개념은 이후 ‘탈물질화(Dematerialization)’로 발전하게 된다.
지은이는 1900~2015년 동안 미국지질조사국USGS의 연관광물소비량(수입된 소비량도 포함)을 탈물질화의 근거로 제시한다.
그에 따르면 미국에서 가장 중요한 5대금속의 연간총소비량은 모두 '정점 이후 post- peak단계 '에 이르렀다. 대부분 2000년을 기점으로 증가추세가 꺾여서 그 이후 15년동안 철강 15퍼센트, 알루미늄 32퍼센트, 구리 40퍼센트 정도로 감소했다.
이는 농업생산에 있어서도 같은 추세를 보여주는데 1984년에는 관개용수가 1999년에는 비료가 연간소비량의 정점을 찍고 하락추세다.
이 기간동안 경제성장률은 지속적으로 우상향그래프를 그리고 있는 것은 주지의 사실이다. 전통적으로 경제성장률과 발을 맞추어온 총에너지사용량도 동조화를 깨고 2008년 정점을 지나서 감소추세로 돌아섰다.
이렇듯 미국과 유럽연합 선진국에서 덜 쓰면서 더 많이 얻는, 탈물질화 과정은 뚜렷한 추세다. 인도와 중국도 아직 물질정점을 지나지 못했지만 산업구조가 고도화될수록 탈물질화 될 것이라고 저자는 주장한다.
지은이는 맬서스가 미래를 예측하는 쪽으로는 형편없었지만 과거를 설명하는 쪽으로는 대체로 옳았다고 지적한다. 바로 그것이다. 과거의 추세를 보고 연장하여 미래를 함부로 예측할 일이 아니다. 추세는 언젠가 뚝! 끊기는 지점이 있다. 근본적인 변화가 물밑에서 일어나 지표면을 뚫고 지각변동을 일으키는 것이다. 과거에서 추출한 원리로 현재를 설명하려는 거대이론은 대부분 그런 함정을 갖고 있다.
농경시대의 패러다임으로는 도저히 산업사회의 현상을 설명할 수 없다. 이제 나는 똑 같은 불일치를 우리시대에 보고 있다.
산업시대는 인간근력의 한계를 극복할 수 있도록함으로써 지구를 변모시켰다. 현시대는 AI등 디지털기술로 인간의 정신적능력의 한계를 극복하게 함으로써 세상을 변화시키고 있다.
첫번째 멜서스주의는 기술발전으로 지구로부터 더 많은 것을 취함으로써 번영할 수 있었던 산업시대에 깨졌고 두번째 신멜서스주의는 덜 취하면서 번영하는 법을 깨달은 현 디지털기술시대에 깨지고 있다.
물론 자본주의와 과학기술이 인류의 전망을 자동으로 낙관으로 이끌어주는 것은 아니다. 자본주의 작동원리인 시장은 본질적으로 외부효과에 잘 대처하지 못한다. 동식물멸종과 오염과 온실가스의 문제가 대표적인 외부효과이다. 시장바깥에 있는 문제를 해결하려면 올바르게 현실과제를 추려내는 '대중의 인식'과 이를 적극적으로 정책에 반영하는 '반응하는 정부'의 역할이 필수적이다.
여기에 환경운동의 미래가 있다.
자본주의와 기술발전으로 세상은 종말로 가지 않는다. 그러므로 반자본주의나 농경시대로의 회귀 등 ‘엄청난 경로수정’으로 세상이 구원된다는 믿음은 아예 버려야 현실에 발을 딛을 수 있다고 생각한다.
환경운동을 하지 말자는 이야기가 아니다. 1900년대가 아닌 변화된 시대, 2021년에 발맞추어 환경운동도 진화되어야 한다는 저자의 주장에 적극 찬동한다.
때로 비주류의 운명은 주류가 파국으로 치달을 때 물꼬를 내어 댐이 무너지는 것을 막는데 있는 건 아닐까 생각하기도 한다. 그러고 나서 거대한 강물이 대평원을 달리는 평화의 시기가 오면 주류의 흐름에 합류하여 같이 가는 것이 아닐까.
그렇게 내 젊음을 회고하기도 한다.















16김두화, Jeong-Woo Lee and 14 others
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김석수

어려운 말글로 된 책을 많이 읽다보니 쉬운 걸 어렵게 얘기한다는 느낌이 들어요^^ 책많이 읽은 먹물들만 알아듣는 이야기... 지송. ^^ 위 글을 시장판 80~90대 할머니도 알아들을 수 있는 순 우리말로 한번 바꿔서 쓰면 무지하게 좋을듯 합니다^^

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박정미

김석수 실력이 딸리는디 워쩌케 쉽게 씁니까. 쓴 사람은 기록용으로 썼지만 읽은 사람이 용하십니다.ㅎㅎㅎ(고맙다는 말씀^^)

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김석수

ㅎㅎ 한번읽고 지나기 아까워요^^

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More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources―and What Happens Next: McAfee, Andrew: 9781982103576: Amazon.com: Books

More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources―and What Happens Next: McAfee, Andrew: 9781982103576: Amazon.com: Books

From the coauthor of the New York Times bestseller The Second Machine Age, a compelling argument—masterfully researched and brilliantly articulated—that we have at last learned how to increase human prosperity while treading more lightly on our planet.

Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, fouling the air and water, and endlessly digging out resources. Since the first Earth Day in 1970, the reigning argument has been that taking better care of the planet means radically changing course: reducing our consumption, tightening our belts, learning to share and reuse, restraining growth. Is that argument correct?

Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we don’t need to make radical changes. Instead, we need to do more of what we’re already doing: growing technologically sophisticated market-based economies around the world.

How can he possibly make this claim? Because of the evidence. America—a large, high-tech country that accounts for about 25% of the global economy—is now generally using less of most resources year after year, even as its economy and population continue to grow. What’s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.

What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven’t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory, paradigm-shifting account of how we’ve stumbled into an unexpectedly better balance with nature—one that holds out the promise of more abundant and greener centuries ahead.

More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources―and What Happens Next Hardcover – October 8, 2019
by Andrew McAfee  (Author)
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Editorial Reviews
Review
“Contrary to the doomsayers, humanity can grow the economy while healing the environment, according to this hopeful exploration of sustainable development…McAfee synthesizes a vast literature on economics and the environment into a lucid, robust defense of technological progress, including nuclear power and GMOs. This stimulating challenge to anti-capitalist alarmists is full of fascinating information and provocative insights.”
—Publishers Weekly (starred review)

“[McAfee] is convinced that, on balance, we’re heading the right way: ‘We need to step on the accelerator, not yank the steering wheel in a different direction.’ It is precisely his commitment to societal and planetary health that compels him to call on the generative power of tech and capitalism to elevate humanity, as he stands athwart progress and cries, ‘More!’”
—Wall Street Journal

“McAfee’s focus on corporate use of resources is refreshing. Too often, businesses are caricatured as rapacious predators of Earth’s bounty. In fact, since the dawn of capitalism, they have produced products that become lighter on the ground and on the wallet because profit-hungry bosses see advantage in thrift.”
—The Economist

“Deeply engaging and useful in understanding the roles of capitalism and technology in shaping humanity's future.”
—Booklist

“The future may not be so bleak after all….A cogent argument.”
—Kirkus Reviews

“Everyone knows we’re doomed by runaway overpopulation, pollution, or resource depletion, whichever comes first. Not only is this view paralyzing and fatalistic, but, as Andrew McAfee shows in this exhilarating book, it’s wrong…More from Less is fascinating, enjoyable to read, and tremendously empowering.”
—Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

“The shortest path to improving the world is to notice objectively what is already working, and do more of it.  As for the things that are still going wrong, figure out the minimalist way to turn them around, and do that.  McAfee’s More from Less is packed with practical news and advice that will disconcert ideologues of every stripe.”
—Stewart Brand, editor of the The Whole Earth Catalog

“In his new book More from Less McAfee applies his positive approach to the case of our planet, arguing that we have reached a critical tipping point where technology is allowing us to actually reduce our ecological footprint—a truly counterintuitive finding....[This book is] well worth reading even if your first impression, like mine, is: it can’t be true!”
—Christine Lagarde, Managing Director of the International Monetary Fund

“In More from Less Andrew McAfee conclusively demonstrates how environmentalism requires more technology and capitalism, not less. Our modern technologies actually dematerialize our consumption, giving us higher human welfare with lower material inputs. This is an urgently needed and clear-eyed view of how to have our technological cake and eat it too.”
—Marc Andreessen, cofounder and general partner of Andreessen Horowitz 

“I've always believed that technological progress and entrepreneurship make our lives better. Here, Andrew McAfee shows how these powerful forces are helping us make our planet better too, instead of degrading it. For anyone who wants to help create a future that is both sustainable and abundant, this book is essential reading.”
—Reid Hoffman, cofounder of Linkedin and coauthor of Blitzscaling

“This book is the best kind of surprise. It tells us something about our relationship with our planet that is both unexpected and hopeful. The evidence McAfee presents is convincing: we have at last learned how to tread more lightly on the Earth. More from Less shows how we accomplished this, and tells us how to keep it going.”
—Eric Schmidt, former CEO of Google

“In More from Less Andrew McAfee lays out a compelling blueprint showing how we can support human life using fewer natural resources, improve the state of the world, and replenish the planet for centuries to come.”
—Marc Benioff, Chairman and co-CEO of Salesforce

“More from Less is a must-read—timely and refreshing! Amid the din of voices insisting that the ravages of climate change are unstoppable, McAffee offers a desperately needed nuanced perspective on what governments and society have got right, and he compellingly argues that commendable progress has already been made….A gem.”
—Dambisa Moyo, New York Times bestselling author of Dead Aid, How the West Was Lost, Winner Take All, and Edge of Chaos

“Riveting…By subverting our common perceptions of capitalism and technology as enemies of progress and environmental preservation, McAfee offers all of us a clear-eyed source of optimism and hope. Critically, he also makes the case for what comes next—offering up vital lessons that have the potential to make the world both more prosperous and more just.”
—Darren Walker, President of the Ford Foundation

“Andrew McAfee’s new book addresses an urgent need in our world today: defining a framework for addressing big global challenges. His proposals are based on a thorough analysis of the state of the world, combined with a refreshing can-do attitude.”
—Klaus Schwab, Founder and Executive Chairman of the World Economic Forum

“Andrew McAfee’s optimistic and humane book documents a profoundly important and under-appreciated megatrend—the dematerialization of our economy….Anyone who worries about the future will have their fears allayed and hopes raised by reading this important book.”
—Lawrence H. Summers, former Secretary of the U.S. Treasury and Director of the National Economic Council

“Yet another magnificent contribution from Andrew McAfee. Along with his prior works, More from Less will help us navigate society’s future in profound ways.”
—Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School
About the Author
Andrew McAfee is a principal research scientist at MIT Sloan School of Management and the cofounder and codirector of the MIT Initiative on the Digital Economy, where he studies how digital technologies are changing business, the economy, and society. He has discussed his work at such venues as TED, the Aspen Ideas Festival, and the World Economic Forum. His prior books include the New York Times bestseller The Second Machine Age and Machine, Platform, Crowd. He lives in Cambridge, Massachusetts.
Product details
Publisher : Scribner (October 8, 2019)
Language : English
Hardcover : 352 pages
ISBN-10 : 1982103574
ISBN-13 : 978-1982103576
Item Weight : 1.15 pounds
Dimensions : 6 x 1 x 9 inches
Best Sellers Rank: #86,873 in Books (See Top 100 in Books)
#46 in Sustainable Business Development
#87 in Free Enterprise & Capitalism
#121 in Sociology of Social Theory
Customer Reviews: 4.3 out of 5 stars    187 ratings
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Biography
Andrew McAfee (@amcafee), a principal research scientist at MIT, studies how digital technologies are changing the world. His new book "More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources - and What Happens Next" will be published by Scribner in October of 2019. His prior book, written with Erik Brynjolfsson, is "Machine | Platform | Crowd: Harnessing our Digital Future." Their 2014 book "The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies" was a New York Times bestseller and was shortlisted for the Financial Times / McKinsey business book of the year award.

McAfee has written for publications including Harvard Business Review, The Economist, The Wall St. Journal, the Financial Times, and The New York Times. He's talked about his work on The Charlie Rose Show and 60 Minutes, at TED, Davos, the Aspen Ideas Festival, and in front of many other audiences.

McAfee and Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.

McAfee was educated at Harvard and MIT, where he is the co-founder of the Institute’s Initiative on the Digital Economy. He lives in Cambridge, Massachusetts, watches too much Red Sox baseball, doesn't ride his motorcycle enough, and starts his weekends with the NYT Saturday crossword.
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global warming awareness and responsive public awareness tech progress responsive government industrial revolution andrew mcafee resource use using fewer population growth nuclear power per capita climate change matt ridley natural resources steven pinker fewer resources use of resources horsemen of the optimist technological progress

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H M
1.0 out of 5 stars Core dematerialization thesis based on inappropriate data therefore conclusions likely incorrect.
Reviewed in the United States on October 16, 2019
This book uses falling US consumption of raw materials, energy and reducing US CO2 production to argue that resource use is decreasing despite ongoing economic growth since 1970.

Most of the consumption data referenced does not account for the fact that a large portion of US manufacturing has moved offshore in that period. Much of the data for raw material consumption is from the U.S. Geological Survey- National Minerals Information Center. I emailed them asking whether their consumption data includes imported finished goods - eg. automobiles and washing macines for steel consumption. They replied that this consumption data definitely would not. Energy consumption and CO2 production only include US based figures, ignoring the huge energy consumption and CO2 production in China which has been offshored with manufacturing our goods.

The core thesis of this book is therefore not backed up by data. I'm sure the author knows this and I think it is intellectually dishonest not to reference this in the book, especially when it is being used as a primary source of techno-optimism by Steven Pinker, Christine Lagarde, Eric Schmidt and Larry Summers.

Christine Lagarde's comment after reading this was "it can’t be true!" - I'm pretty sure it isn't.
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J. M. Korhonen
1.0 out of 5 stars The main conclusion runs counter to a vast body of academic research on the topic
Reviewed in the United States on November 20, 2019
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This is a well-written book which could be a good book if its key message were supported by research. This, unfortunately, is not the case.

Decoupling is a topic that has been studied extensively, with one recent overview finding over 1200 peer-reviewed research papers published between 1990 and 2015. As a result, there exists a voluminous body of research that has used better methods and covers far more ground, both theoretically and empirically, than this book. The conclusions of this research stream are fairly clear, as a recent, comprehensive and well-worth-the-read overview of decoupling research (Parrique et al. 2019) shows: while some decoupling is beyond doubt happening, there is no sturdy evidence that could permit us to believe that _necessary_ decoupling is going on. If we wish to continue our present course and economic growth patterns, we would need to see decoupling that is 1) absolute, 2) deep enough, 3) fast enough, 4) permanent, and 5) global. This is not what research shows, even though there is evidence that some countries have been able to slightly decrease the use of some resources (albeit even this finding diminishes once we account for the increasing financialization of the economy, as Kovacic et al. 2017 find for the EU-14).

This book's central message is basically demolished by a single open access article in PNAS (Wiedmann et al. 2015), not to mention other relevant research. Using far more sophisticated methods, informed by past research on the topic, and covering the value chains and countries far more extensively than this book, the Widemann et al. concluded that if the total materials footprint of industrialized countries, USA included, has decoupled at all, the amount of absolute decoupling is insignificant. I cannot find any reference to this rather fundamental piece of research in the book, nor can I find any references to any recent studies that are more critical about decoupling claims. In fact, I cannot find solid evidence, either in references or in the text, that the author is even aware that such research exists. As such, I do not believe that the book's thesis could ever be published in a reputable peer reviewed journal: existing research has already covered this ground repeatedly, with better methods.

In a positive note, the author is very clear that market fundamentalism - letting capitalism run amok - is emphatically NOT an answer to the environmental crises, and that we need a strong state to regulate and control the private interests, repair market failures and price the externalities. There is ample evidence that of all socio-economic systems we have tried so far, this approach - sometimes known as the Nordic model - has the best track record of creating and somewhat equitably distributing wealth. That said, I've already noticed that many proponents of this book haven't noticed these caveats, and instead claim that McAfee suggests unbridled capitalism is "the" answer.

However, despite rather serious flaws in the key argument, I have no doubt that the book will become a bestseller. We humans are so desperate to believe that nothing needs to change.

Janne M. Korhonen
PhD, MSc
Turku School of Economics

REFERENCES CITED

Kovacic, Z., Spano, M., Lo Piano, S. and Sorman, A.H. (2017). Finance, energy and the decoupling: an empirical study. Journal of Evolutionary Economics, 1-26.

Parrique T., Barth J., Briens F., C. Kerschner, Kraus-Polk A., Kuokkanen A., Spangenberg J.H. (2019). Decoupling debunked: Evidence and arguments against green growth as a sole strategy for sustainability. European Environmental Bureau.

Wiedmann, T. O., Schandl, H., Lenzen, M., Moran, D., Suh, S., West, J., & Kanemoto, K. (2015). The material footprint of nations. Proceedings of the National Academy of Sciences of the United States of America, 112(20), 6271–6276.
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Brian LaRocca
4.0 out of 5 stars We now live in a world of sustainable growth
Reviewed in the United States on October 15, 2019
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Andrew McAfee has a good hook for this pop-econ book:

- From the years 1200-1800, Malthus was indeed correct: we consumed more, produced more children and then fought a zero-sum game for resources curtailing any income gains we may have seen.
- Industrialization comes around: we use fertilizer, steam locomotives, generators, engines and indoor plumbing to boost growth and the quality of our lives.
- Starting around 1800, it takes 125 years for us to get to 2bln people. It had taken 200k years for us to get to 1bln.
- GDP growth is highly correlated with the depletion/use of steel, fertilizer, and aluminum.
- This leads to Neo-Malthusianism best summarized by Nobel Prize winner George Wald's quote, "civilization will end within 15 or 30 years unless immediate action is taken against problems facing mankind."

Why has civilization not collapsed?

Americans are consuming fewer resources per capita and less in total of steel, copper, fertilizer, timber and paper. Since 2000, GDP growth became decoupled from the use of resources. Thank the "four horseman": tech progress, capitalism, public awareness, responsive government. McAfee gives some great examples of these forces at play:

- In 1992, farmers abandoned so much farmland they were using as much acreage as 25 years before
- An average soda can that used to weigh 85g now weighs 12.75g
- The smart phone has consolidated a lot of the stuff we need
- Fracking has produced low cost natural gas which is better for the environment than coal
- Per Matt Ridley, "A car today emits less pollution traveling at full speed than a parked car did from leaks in 1970."

Tech's role in this dematerialization is clear. The author mentions its ability to "slim, swap, optimize and evaporate" previous ways of doing things. Capitalism has increased life expectancy and education and reduced child mortality around the globe. In 2015, those living in extreme poverty had fallen by 60% in just 16 years.
Furthermore, government has at times been helpful. The Montreal Protocol in 1987 quickly curbed the environmental threat posed by releasing CFC's into the air.

However, reading this book can at times feel like the mere outgrowth of a cocktail party with Haidt, Pinker and Nordhaus. Its similar to a lot of their work and exposes a superficiality in some of his recommendations. We need more Golden Rice? My inner Nassim Taleb griped that regular rice with a multivitamin made more sense. True, maybe there is a consensus that glyphosate is safe but the inert adjuvants in Roundup seem problematic (ask Bayer). A vegan diet is great for the environment as long as you are not counting on the compact intake of nutrients eating animals gives you. McAfee's lack of depth in exploring these topics belies a "trust me, I am an academic" attitude that can at times be off-putting.
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Peter - Denmark
1.0 out of 5 stars I believe the conclusions are wrong!
Reviewed in the United Kingdom on December 8, 2019
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A few comments on this book – positive and negative:

Positive:
I agree with the author that ending capitalism is not the solution to problems the world is facing, incl. pollution. Quite the opposite – it is the only way forward, get people out of poverty. I also believe in the overall thinking, that technology will help us reduce our footprint going forward as products become more efficient, combined with public awareness and political action. Capitalism works, and no other system has been shown to work. But it must be tamed.

Negative:
I believe the data analysis is simply wrong, or at least very prone to being wrong. The main crux of the book is the graphs on pages 79-89, showing US consumption of raw materials plotted against US GDP and Industrial Production. It shows a decoupling between consumption of materials and GDP and Industrial Production, starting in year 2000. This, the author claims, is the great new news, called dematerialization or “More from Less”.

However, on the first slide on page 79, he notes that the data excludes impact from Import/export of finished goods. Not raw materials but finished goods. He comments that Net import is only 4% of GDP in the US.
Here he makes a (potentially) devastating error – (potentially) invalidating his conclusion.

While Net imports is indeed around 4% of GDP, the gross numbers are Exports at approx. +13% and Imports at approx. -17%. So any mix difference in finished goods in Export and Import, can significantly change the conclusion. It so happens that US is a major Net importer of finished goods e.g. Machinery, electronic equipment and autos (finished goods, with materials not included above in the consumption data). Basically, a big part of US’ consumption of cars, washing machines, computers etc. are made in Mexico, China etc. They contain a lot of materials, not included in the graphs, upon which he builds his conclusion/thesis. So quite possibly, there is no de-coupling.

He further measures the 4% as a % of GDP, which includes a lot of services (not requiring materials) – so the impact is even higher in terms of potential for distorting the numbers. It should be measured up against US production of goods, not total GDP.

What is most surprising, to me, is the number of notable people/institutions who “endorses” his findings, incl. Steven Pinker, Christine Lagarde (Head of EU Central Bank – scary), WSJ, The Economist and several others. Even if Lagarde is quoted as saying “Truly counterintuitive” – she should probably follow her intuition.

The author would be well served to update the book with more thorough analysis on the data, and inspiration can be found in some of the references made in other reviews of the book, like, made by J. M. Korhonen (Nov. 20, 2019):

Wiedmann, T. O., Schandl, H., Lenzen, M., Moran, D., Suh, S., West, J., & Kanemoto, K. (2015). The material footprint of nations. Proceedings of the National Academy of Sciences of the United States of America, 112(20), 6271–6276.
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Jonathan R
5.0 out of 5 stars Fascinating insights into how our world is changing
Reviewed in the United Kingdom on October 29, 2019
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For those interested in improving how we treat the planet and exploit it less, I suggest you read this book. It tells a counter-intuitive story of how forces such as capitalism and technology that previously may have propelled us the wrong direction (pollution, species extinction, habitat inhalation etc.) are now conspiring to help us ‘tread more lightly’ on the planet’s surface. The combination of these forces as well as public awareness and responsive government is leading to a dramatic dematerialisation in rich countries. America is post-peak in many of the principal materials used to power its economy and the lives of its citizens. Understanding how this came about and what it means for future policy is fascinating.

This book unwraps a lot of surprising positive insights (improvements in both the human condition and the state of nature) but Andy doesn’t shy away from the challenges. He embraces the difficulties facing us in areas such as climate change and social inclusion and provides intelligent analysis on effective ways we might begin to tackle them.

Our human intuition is brilliant but buggy (as McAfee described with Brynjolfsson in other books). Protecting our environment is too important a task to entrust to our intuition (no matter how well intentioned). That’s why it behoves us all to rigorously understand the facts and trends that are making the biggest impact. More From Less does that brilliantly.
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Amazon Customer
4.0 out of 5 stars A heady dose of optimism
Reviewed in the United Kingdom on November 22, 2020
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More From Less sets out the argument for a positive outlook on the future of our planet - thanks to the combined forces of capitalism, technology, responsive government and public awareness.

Walking us through the most significant milestones of our collective history, McAfee shows how mankind has made significant, odds-defying progress with dematerialisation - learning how to do more with less and tread more lightly on the planet.

Challenging long-held arguments against everything from GMO crops and nuclear power to markets, competition and work, McAfee builds his case effectively - drawing on a vast array of research material so exhaustive in detail that this book requires over 30 pages of notes.

A scholarly tome, More From Less is not a speedy or easy read. It carries all the weight of a well-considered study, but if you give it due time and effort, the pay-off of facing the future more assuredly makes the time invested worthwhile.
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Robert
5.0 out of 5 stars Interesting but...
Reviewed in the United Kingdom on March 27, 2021
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I liked it, easy to read and gets it's message across.

The first half of the book was best, where history of our growth was discussed, very enlightening to me.

But then I found it got a bit 'leftie' and some of the hopes for the future were more or less fantasies (such as solar and wind).
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William J.
5.0 out of 5 stars Very interesting read
Reviewed in the United Kingdom on February 22, 2020
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Well written and researched, not sure why other reviewers are saying it doesn't account for exported consumption when it very clearly states sources that include that data. Some of the arguments of his tangents don't stack up so well, but the core premise of the book is cogent, well argued and interesting.
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