2023/02/20

See the vintage 'bullet bra' look that was big in the '50s - Click Americana

See the vintage ‘bullet bra’ look that was big in the ’50s

Abreast of trends, and history, too (1988)

Excerpted from a column by Robin Abcarian Detroit Free Press (Detroit, Michigan) May 26, 1988

Edward Maeder, curator of costumes and textiles at the Los Angeles County Museum of Art, has a unique talent: the “ability to date art within one year of its origins by the relationship of the breast to the body.”

“In a nutshell,” explained Maeder, “in 1798, the bosoms were under the chin. In 1803, they were in front of the shoulders. In 1903, they hung over your belt and were called the ‘monobosom,’ and in the ’20s, you weren’t permitted to have them at all!

“The history of Western fashion is the rearrangement of that part of the female anatomy, which nature, unfortunately, has never been able to put in the place required by the mode.”

“In the ’30s, everyone thought they’d gone so far in the ’20s that the next step was total nudity,” he said. “In fact, that’s what was achieved!”

I said I hadn’t ever heard about that. “Well, bias-cut fabric is like total nudity, because women in those gowns couldn’t wear underwear — it would cause a line,” said Maeder.

Unless you were an adolescent then, the ’40s were a boring time for breasts, but, ahhhh, the ’50s, were much better. “It was the antithesis of the ’20s,” said Maeder.

“Everything was lifted and separated. We’d achieved the atomic bomb, better living through chemistry, and all this naive optimism produces very flamboyant dress, and nothing could be more flamboyant than the ’50s breast. In bullet bras, they were lethal weapons.”

Busting through TV’s bra barrier — and the underwear-related words that were too improper for television

By Bob Bernstein – Billboard (Sep 29, 1956)

The heavy saturation campaign of International Latex is the strongest entry to date of brassiere and girdle advertisers into television. But it doesn’t mean that stations, networks and citizen groups feel any more comfortable about putting such products on the home screen.

Previous excursions by Exquisite Form, Sarong, Flexes, Maidenform, Playtex, Question Mark and other brands proved short and unsatisfactory. The breaking of the bra barrier in the fall of 1950 brought many companies into TV, but lose ratings and continued head-shaking hurried them out.

The new International Latex schedule, launched August 1, calls for 70 spot commercials a week, 52 weeks a year for five years, in each of the nation’s 100 major market areas. The company expects to triple its business within two years through these spot films, which have been created with both eyes on the taboo lists.

Topper method

Playtex bras and girdles, leading items for International Latex, are now displayed via a technique created by Don McClure, the firm’s director of film. McClure has dubbed it the “Topper” method, because it utilizes the vanish-reappear technique made famous by the “Topper” films.

They used to call it ectoplasm. McClure avoids the danger zone of showing real live females wearing lingeries before your very eyes. He does this by filming his girls fully dressed and then causing them to fade away while their undies remain floating through the scenery.

Of the three existing ways to accomplish this, rotoscope, rear projection and lens cutouts, he chose the second as being most original and least costly.

Despite the fact that protests have been negligible, International Latex doesn’t feel that the breach between stations and sponsors has decreased in the torso field.

An executive of another bra-and-girdle company that tried TV briefly sums it up this way: “The networks underestimate the age level of the home viewers. Only after women’s products considered even more shocking arrive in force on TV will bras be accepted as decent enough for Mom and Dad to look at together.”

Until September, 1954, brassieres were considered too intimate to be advertised on network radio or TV in Class A time. ABC-TV did carry such commercials twice before, for Exquisite Form in 1930 late at night and for Maidenform in 1951, Saturdays at noon.

Both campaigns were on sharply limited networks and had numerous rejections from individual stations, in spite of agency efforts to woo them with personal visits in 42 states.

And the commercials, which were live, covered the models with so many veils and layers of netting that the product could hardly be seen.

Exquisite Form was discouraged by network restrictions, which prevented the girls from moving even one inch to demonstrate the virtues of the product, and by thousands of angry letters labeling a girl in a sweater as indecent. Its sponsorship of “The Robbins Nest” halted after 13 weeks.

Firm depressed

Maidenform was equally depressed. Its one-minute dream sequences on “The Faith Baldwin Theater of Romance” were eventually okayed by 51 stations, but the sales department found that women didn’t want to buy bras worn by frozen statues.

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Women: Do you have the ideal figure? Here's what 'they' thought in 1950

Sarong tied in with Gimbel’s department store, New York, in 1954 for a brief series if TV spots using an early form of the ectoplasm technique.

“We’ll be back in TV when the networks relax their hidebound rules,” says Bob Hall, vice-president in charge of advertising for Sarong, Inc. Each station, network, religious group, fraternal organization and viewer has a special set of do’s and don’ts, making bra-and-girdle storyboards among the most difficult compositions of any creative field.

Continuity departments of the networks now favor a case-by-case coverage of all commercials, hot the detailed lists of taboos still exist.

Word taboos

The number of words whose use is forbidden, for example, has increased rather than diminished.

Among them are pants, bust, chest, lift, uplift. cup, flat, round, separated, padded, firm concave, con-vex, pelvic, hippy, ride up, plunge down, spread and cling to as well as more obvious ones. This makes it pretty difficult for a sponsor to get his message across.

Some companies keep coming back for more, however. Exquisite Form retreated to magazines after “The Robbins Nest,” but returned to TV late in 1954 on “Stop the Music,” using three ballerinas and an animated sprite at a cost of $25,000 per two minutes of commercial.

After a heroic 39-week stint, Exquisite Form again retired to the printed word, which draws no letters of complaint. Now, after some tests in Washington, it is back on ABC-TV’s “Afternoon Film Festival” for 13 weeks with Janet Tyler (now ABC weather girl) and a dummy. The dummy wears the bras.

Enlightenment

The two solutions of Playtex and Exquisite Form, today’s only two national TV advertisers in the lingerie industry, represent thousands of hours of trial and error approaches to the problem of over-coming TV’s diffidence, which takes the word “unmentionables” be just a supplementary means of communications.

As for station managers, as one undies king put it, “They are poor little sheep who have lost their way, bra, bra, bra… ”

Marilyn Monroe and Jayne Mansfield in pointy vintage bras

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Model Diana Dors in vintage sweater bra

Woman in bra and satiny dress

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See how Ringlet lifts, rounds, firms the bustline — thanks to the thousands of tiny stitches that spiral ’round the cups.

Driving them wild in a Maidenform bra

With this sweater bra on, men have to wait in line to get her phone number

Dreamed she was a heavenly body (1950s)

Actress Ann-Margret in a sweater bra

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Strapless bra has wire over bosom (1946)

Alene, largest wired-bra manufacturer, makes three shapes: sweater, cup-shaped and accentuated, or Ubangi.

Strapless wired sports bra, ’40s-style

“Even in action, the bra defies force of gravity.”

Social butterfly – Vintage Maidenform bras (1950s)

Masquerade: vintage bras

Concertina bra with “Action frame” cups (1964)

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Psychobabble: Review: 'The Inner Light: How India Influenced The Beatles'

Psychobabble: Review: 'The Inner Light: How India Influenced The Beatles'

Friday, October 28, 2022

Review: 'The Inner Light: How India Influenced The Beatles'

The influence of Indian culture on The Beatles' lives and music was far reaching. George Harrison's overwhelming love of Indian classical music drove him to study the sitar seriously, which helped to expand an appreciation for that music-- and his teacher, Ravi Shankar-- throughout the world. His interest in Indian philosophy led him and the rest of The Beatles to Maharishi Mahesh Yogi, with whom they studied Transcendental Meditation (TM). The universal love philosophy that has more in common with Indian philosophy than western ideals was integral to The Beatles' psychedelic-era persona. After The Beatles, John Lennon sang about karma and George Harrison's worked to raise awareness of the suffering of India's neighbor Bangladesh. Paul McCartney and Ringo Starr continue to stump for David Lynch's TM promoting foundation today.

In her new book, Susan Shumsky finds an ingeniously simple and appropriate way to collate these various ideas: by using The Beatles' songs as a road map. The Inner Light: How India Influenced The Beatles is structured like a selective Revolution in the Head, with entries on songs leading into discussions of George's relationship with Ravi Shankar ("Norwegian Wood"), universal love philosophy ("The Word"), transcendental consciousness ("There's a Place"), and so on. Her discussions also involve details about composition and recording, including descriptions of the Indian instruments that may be unfamiliar to western fans used on their sessions.

An extended focus on "The White Album" leads into a very detailed account of The Beatles, Mia and Prudence Farrow, Donovan, and Mike Love's time in Rishikesh with the Maharishi. Because Shumsky worked for the Maharishi and continues to promote TM, I wondered if she might gloss over "Sexy Sadie" and all the baggage that comes with that song in which Lennon vents his anger over accusations that his spiritual leader was also a sex pest. She does not. In fact, "Sexy Sadie" gets its own chapter and an incredibly detailed account of the Maharishi's behavior, the accusations against him, and The Beatles' reactions to those accusations. For someone who was in the Maharishi's employ and still seeks to spread the word about the man's more positive teachings, I thought it was brave of her to shine such an unflinching and extended light on his shortcomings without any apparent agenda other than getting to the truth, which does suggest that he could be manipulative, childish, and disrespectful of others' boundaries. Shumsky is similarly non-judgmental when discussing The Beatles' drug use, which her old boss was very much against, and frank when discussing the musicians' own personal shortcomings.

I also liked how expansive her study is, as she discusses the inadvertent emergence of Indian philosophy in songs The Beatles wrote before they'd ever even heard of the Maharishi, the Indian musicians who played on The Beatles' sessions, the specific classical pieces that influenced their pop songs, the negative (the casually racist Help!) and positive (Yellow Submarine) references to Indian culture and philosophy in their films, and the ways that culture and philosophy continued to influence The Beatles' work and lives beyond the sixties. With all the Beatles books out there, it's extremely rare for anyone to find a genuinely worthwhile angle to re-examine the Fabs anymore, but Shumsky has found one and handles it honestly and thoroughly.

Posted by Mike Segretto (Psychobabble) at 11:07 AM

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Labels: David Lynch, Donovan, George Harrison, John Lennon, Mia Farrow, Paul McCartney, Ravi Shankar, Retro Rock, Reviews, Ringo Starr, The Beatles

2023/02/19

The Inner Light: How India Influenced the Beatles: Shumsky D.D., Susan

The Inner Light: How India Influenced the Beatles: Shumsky D.D., Susan: 9781682619773: Amazon.com: Books

https://www.scribd.com/book/595453083/The-Inner-Light-How-India-Influenced-the-Beatles

The Inner Light: How India Influenced the Beatles Hardcover – October 25, 2022

by Susan Shumsky D.D. (Author)

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The hidden meanings of the Beatles’ most esoteric lyrics and sounds are revealed by a rare insider who spent two decades with the man who made “meditation,” “mantra,” and “yoga” household words: Maharishi Mahesh Yogi.

“I absolutely love this book. Between the stories and the pictures, many I’ve not seen before, this is truly a spiritual journey.” —Chris O’Dell, author of Miss O’Dell, My Hard Days and Long Nights with The Beatles, The Stones, Bob Dylan, and the Women They Loved

The spiritual journey of the Beatles is the story of an entire generation of visionaries in the sixties who transformed the world. The Beatles turned Western culture upside down and brought Indian philosophy to the West more effectively than any guru. The Inner Light illumines hidden meanings of the Beatles’ India-influenced lyrics and sounds, decoded by Susan Shumsky—a rare insider who spent two decades in the ashrams and six years on the personal staff of the Beatles’ mentor, Maharishi Mahesh Yogi.

“With clarity, depth, and impeccable research, an exceptionally comprehensive book filled with engaging tales and fresh insights that even diehard Beatles fans will find illuminating.”

—Philip Goldberg, author of American Veda: From Emerson and The Beatles to Yoga and Meditation, How Indian Spirituality Changed the West

This eye-opening book draws back the curtain on the Beatles’ experiments with psychedelics, meditation, chanting, and Indian music. Among many shocking revelations never before revealed, we discover who invented "raga rock" (not the Beatles), the real identity of rare Indian instruements and musicians on their tracks, which Beatle was the best meditator (not George), why the Beatles left India in a huff, John and George’s attempts to return, Maharishi’s accurate prediction, and who Sexy Sadie, Jojo, Bungalow Bill, Dear Prudence, Blackbird, My Sweet Lord, Hare Krishna, and the Fool on the Hill really were.

“This book reminds us in illuminating fashion why Susan is the premier thinker about India’s key influence upon the direction of the Beatles’ art. In vivid and stirring detail, she traces the Fabs’ spiritual awakening from Bangor to Rishikesh and beyond.” —Kenneth Womack, author of John Lennon 1980: The Last Days in the Life

Half a century later, the Beatles have sold more records than any other recording artist. A new generation wants to relive the magic of the flower-power era and is now discovering the message of this iconic band and its four superstars. For people of all nations and ages, the Beatles’ mystique lives on. The Inner Light is Susan Shumsky’s gift to their legacy.

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512 pages

Editorial Reviews

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“Fascinating, informative, revelatory, The Inner Light: How India Influenced the Beatles by Susan Shumsky is a 'must read' selection for the legions of Beatles fans.” -- Midwest Book Review

“With all the Beatles books out there, it's extremely rare for anyone to find a genuinely worthwhile angle to re-examine the Fabs anymore, but Shumsky has found one and handles it honestly and thoroughly.” -- Mike Segretto, Psychobabble

“In this 500-page book, replete with over 170 photos, over 130 QR codes, and stunning revelatory information, a niche in Beatles history that until now has largely been ‘sampled’ is thoroughly investigated and brought to light. Whatever your religion, philosophy, or outlook, The Inner Light is a superb work. Even lifelong Beatles fans will definitely learn something new in this well-written, meticulously documented book.” -- Jude Southerland Kessler, Culture Sonar

“Susan’s book tells a whole story, without sugar coating the truth. The references are like ripples in a pond, reminding me of places, people, events, books, and music that warmly fill my heart, mind and soul.” -- Gurudas (Roger Siegel), author of By His Example

“A captivating, perceptive study. Long after The Beatles’ 1968 visit to Rishikesh, the sights, sounds, and religious beliefs of India resonated through their lives and music. Their stay at the ashram comes under special scrutiny, including some revelatory stories about Maharishi.” -- Gary Tillery, author of The Cynical Idealist: A Spiritual Biography of John Lennon and Working Class Mystic: A Spiritual Biography of George Harrison

About the Author

Susan Shumsky, D.D. has authored twenty books in English, released thirty-six foreign editions, won forty-one book awards, and done 1,300 media appearances. A rare insider, she was on the Maharishi Mahesh Yogi’s personal staff for six years and lived in his ashrams for twenty years.

Product details

Publisher ‏ : ‎ Permuted Press (October 25, 2022)

Language ‏ : ‎ English

Hardcover ‏ : ‎ 512 pages

Customer Reviews: 5.0 out of 5 stars 4 ratings

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Susan Shumsky

Dr. Susan Shumsky has dedicated her life to helping people take command of their lives in highly effective, powerful, positive ways. She is the award-winning, best-selling author of 20 books in English, published by Simon & Schuster, Random House, Red Wheel/Weiser, Hampton Roads, and Permuted Press. Her books have been published in 36 foreign editions, and she has won 42 prestigious book awards. A pioneer in the human potential field, she has spent 50 years teaching thousands of people meditation, prayer, affirmation, and intuition. Her book titles include Divine Revelation, Miracle Prayer, Ascension, Exploring Meditation, Instant Healing, The Power of Auras, Awaken Your Third Eye, Awaken Your Divine Intuition, Color Your Chakras, The Big Book of Chakras, Third Eye Meditations, Earth Energy Meditations, Prosperity Meditations, The Inner Light: How India Influenced the Beatles, and her memoir Maharishi & Me: Seeking Enlightenment with the Beatles' Guru.

Dr. Shumsky is a highly respected spiritual teacher, award-winning author, and founder of Divine Revelation®—a unique field-proven technology for contacting the divine presence, hearing and testing the inner voice, and receiving clear divine guidance. For two decades, her mentor was Maharishi Mahesh Yogi, guru of the Beatles. Dr. Shumsky served on Maharishi's personal staff for six years.

A sought-after media guest and highly acclaimed professional speaker, Dr. Shumsky has done over 700 speaking engagements and over 1,300 media appearances since her first book was published, including Woman's World, GQ, Cosmopolitan, Los Angeles Times, Washington Post, nationally syndicated TV and radio, Alan Colmes on FOX news, Coast to Coast AM with George Noory, and William Shatner's Weird or What? She is featured in the movies Three Magic Words, The Illumined Ones, Superpower: Ignite Your Divine Intelligence, The Beatles and India, and The Maharishi Archives.

Her websites are www.drsusan.org and www.divinetravels.com. Her itinerary and events are listed at www.susanshumsky.com.

Top reviews

Top reviews from the United States

Robert C. Gordon

5.0 out of 5 stars Saga of Sexy Sadie

Reviewed in the United States on February 16, 2023

Susan Shumsky has given us a gem of a book, chock-a-block full of fascinating anecdotes and well researched information. Dr. Shumsky set for herself two goals in writing this book. The first was to provide us with not only an introductory course in the spiritual wisdom of India, but also brief biographies of the Indian gurus, rishis, and swamis who brought these teachings to the West. The most well-known of these was Maharishi Mahesh Yogi, whose person, teachings, and practice were to have a profound effect on the Beatles, and through their influence on millions more around the world. Explicating how the spiritual teachings of Maharishi suffused many of their songs and thereby disseminated it to a wider audience is the main focus of Inner Light. Her second goal was to get to the bottom of the controversy that has swirled around the reason why the Beatles broke with Maharishi, and angrily left his Indian ashram in Rishikesh. How admirably she has succeeded in reaching both of her goals.

The heart of Dr. Shumsky’s book is to explore the deep spiritual meaning – derived from the wisdom of India – that underlies so many of the Beatles’ songs. Thus in the light of the basic principles of Indian spirituality, she explores how these principles influenced the meaning of so much of the Beatles’ music. She plums, with great specificity and insight, the deep spiritual message of the lyrics. In addition, she provides the facts concerning each song, that is, its inspiration, who wrote it, when, where it was recorded, and so on. She does this in entertaining fashion, including many interesting stories that took place in the creation of each song. The reader comes away with a far deeper and informed understanding of the background for and wisdom within the lyrics. Into the bargain, she includes how Indian instruments and tonal structures began to pervade their work.

While reaching her first goal, as described above, is a sunny story, reaching her second goal is a far darker one. With the foregoing sunnier intellectual task accomplished, Dr. Shumsky undertakes a searching exploration of the biographical and historical events that unfolded in the Beatles’ initial meeting with, falling under the influence of, and eventual divorce from Maharishi. These events, of course, reached their explosive crescendo when the Beatles joined Maharishi at his ashram located on a cliff above the Ganges in the Himalyan uplands near the ancient pilgrimage town of Rishikesh. Thus if the main thrust of her book is to detail why the Beatles went to India and the ways in which it benefitted them both personally and musically, the ancillary and darker story is why they broke up with the guru they had supposed to be the perfect Master.

Soon after their painful departure from Rishikesh and return to London, it became widely reported in the press that the Beatles left India because he attempted to seduce Mia Farrow,(and possibly another American girl as well) thereby exposing his unMasterful feet of clay. Rather than a life-long celibate Master detached from the attractions of the flesh, he turned out to be an all too human old guy on the make. The truth or falsity of this press account has since been the subject of heated debate. Maharishi’s true believers dismiss it as scurrilous nonsense – those who believe it say look at the evidence. Whom to believe? Dr. Shumsky was determined to find out, and boy does she deliver. According to her deep research on the subject, the press account turns out to be true, but only part of a larger and even more sordid tale. In its telling, Inner Light gives us the full dish. Do read her book for all the juicy details.

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Angela Benson

5.0 out of 5 stars Treat Yourself to this Ground Breaking Book on the Beatles

Reviewed in the United States on November 29, 2022

What an excellent book! If you are a fan of the Beatles, “The Inner Light” explores depths of Beatle information regarding their life and their songs from the perspective of mysticism and spirituality that is an incredible compendium of knowledge, stories, insights and heart felt experiences. This will satisfy even the most curious and devoted fan. If you’re a seeker of spiritual wisdom, this book is also a revelatory exploration into many of the great mysteries of the East. If you are fascinated by Indian gurus and the pros and cons of their seemingly spiritual life, “The Inner Light” provides insights that are extraordinarily uncanny in their ability to reveal aspects of higher (and lower) consciousness of the great teachers and their teachings. If you are a fan of all three, this book is truly a gem.

For fans of the Beatles, “The Inner Light” takes you on the journey of the Beatles to India and more—it explores in their music and lyrics deep and profound thoughts about the creation of their music on levels not previously encountered. Not only is this information about the songs of the Beatles, but also of the music of the individual Beatles themselves after the group had reached its end are discussed. How the songs were created, what they mean, who played on them and how the spiritual awareness of the Beatles manifested in these songs is fascinating and will no doubt be new for many.

Much of the Beatles musical adventures ultimately manifested in what we now perceive of as Global Music. In addition, the Beatles were responsible for helping spread awareness of meditation and principles of Eastern Philosophy (especially Beatle George though all the Beatles assisted this). Most probably, without the Beatles those of you involved in yoga might not be doing your daily practices because the Beatles made popular so things Eastern (again, mostly due to George, but you may be surprised at how many of all their lyrics reflect mystical texts as their source). Really. There were multiple tracks on “Revolver”, “Sgt. Peppers”, “The White Album” and more that were influenced by the Beatles initial trek to India.

There is a deep dive into the specifics of the different Indian instruments that were first initiated in Western music by the Beatles—from the first use of the sitar on “Norwegian Wood” to the extraordinary conglomerate of East meets West in the music of “Within You Without You”. You can travel “Across the Universe” as Ms. Shumsky takes us even deeper, delving into the emergence of Indian musicians such as Ravi Shankar and others who helped change the tonality of our worldly music as we know it today. “The Inner Light” explores some of the lesser known George Harrison musical creations such as “Wonderwall”, “Sour Milk Sea” and many more releases.

Information about Indian gurus such as the Maharishi Mahesh Yogi, founder of TM, Prabhupada, founder of the International Krishna movement, Paramahansa Yogananda (did you know George gave President Ford a copy of “Autobiography of a Yogi”?) and many other great teachers are found within the page of “The Inner Light”. You may be amazed at all the spiritual figures found on the cover of “Sgt. Peppers”. If you’re not interested in this type of material now, you will be as you go on an intense journey into the music, consciousness and spiritual life of the Beatles. If you are simply interested in the Fab Four, but are not necessarily spiritually versed in Eastern spiritual traditions, you will receive quite an education and heightening of consciousness when going through the fun and truly entertaining pages of the book. If you just an interested reader, be ready for a new experience in the fascinating world of the Beatles.

The book is filled with photos, and includes the ability of those with QRC readers to interactively read lyrics, hear songs and watch videos. “The Inner Light” is a ground breaking, monumental work that deserves high accolades. Whether or not we want to admit it, the Beatles were perhaps most responsible for the advent of our cultural interest in higher consciousness, meditation, mantra, yoga and so much more. To explore this book is to resonate with the energies that help bring these aspects of human potential into manifestation. It is a remarkable book. Treat yourself to it—it’s new, unique and will reveal hitherto unexplored realms of the Beatles, their journey to the East and our continued resonance with this. “The Inner Light” truly is a magical, mystery tour.

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Robert Rodriguez

5.0 out of 5 stars Arrive Without Traveling!

Reviewed in the United States on December 2, 2022

No one was more attuned to the profound cultural shift of the 1960s than the four men comprising The Beatles. The lifelong effect that immersion in Indian philosophy, exemplified by their 1968 sojourn to Rishikesh to study TM with the Maharishi, has never been explored as thoroughly and thoughtfully than by Susan Shumsky in The Inner Light. This book offers insights and context into what they learned, how it manifested, and its lasting impact. Susan shines light on this underdiscussed aspect of their art and just how important it is - then as now.

—Robert Rodriguez, podcaster, and author of Revolver: How The Beatles Re-imagined Rock 'n’ Roll

2023/02/20